Bade Newby, a renowned brand and distributor of car and shop window stickers based in Leicestershire, were looking for someone to help them to take their website sales further and boost their online presence. Here we take a look at how Outrank helped Bade Newby go from zero to hero with our search engine optimisation solutions.
Established in 1963, Bade Newby were already a well known distributor of a range of sticker and decal products, as well as offering custom stickers print and design services. Their range includes car and shop window stickers, clear vinyls, waterproof stickers, floor stickers and much more. While Bade Newby are considered to be a leading brand for all things stickers and also have a trade account that is popular with a number of UK businesses, they were keen to take the next step with their business and grow their online sales.
Taking a thriving sticker brand to the top of the SERPs
After coming across Outrank, Phil, director at Bade Newby spoke with our account management team, and purchased a business directory listing. The directory soon picked up on Google and its success meant that Bade Newby started to see an uplift in their website traffic from clients clicking on their business directory listing. They also started to see an increase in the amount of enquiries that they were receiving. With over 50 years of experience in supplying and distributing print, design, stickers and decals, Phil was keen to take the website further and start to boost their online presence and sales. With this in mind it was essential that these key factors were incorporated when providing work to the site. Phil was happy with the current Bade Newby website, but felt like it wasn’t converting as many sales as it could, so we worked alongside them and put together an SEO strategy to help boost their online presence, Google rankings, customer enquiries and online sales
Reactive search engine optimisation
When it comes to the technical aspects of the SEO plan for Bade Newby, this included a range of optimisation work to the website itself. This covered speed improvements – installing new and updating current plugins, as well as reducing file and image sizes, the speed of a website is essential in search engine optimisation as it has such a big effect on internet users who are viewing, clicking and interacting with the website. By making sure that the website operates as quickly as possible and runs smoothly, this will overall have a big impact on how the site is received by potential customers. Another essential part of technical search engine optimisation includes schema markup, there are many different types of schema that can be inputted into a site but the three that we felt were the most important for Bade Newby’s site when considering its strength and positions were review schema, local business schema and FAQ schema.
Review schema is run through Google Reviews and incorporates a business’s Google reviews into their website makeup. Local business schema was also an important part of Bade Newby’s optimisation plan, when local business schema markup is used in a site it instantly communicates to Google that this website is a local business, as well as highlighting the area that it is based in, this provides added strength to the website which Google will favour, especially when considering Bade Newby’s competitors. FAQ schema is a schema that is added to FAQs that feature on the site’s pages, it's an essential part of SEO, especially when it comes to a business’s click through rate on Google rankings. When a FAQ schema has been installed into a site, it pulls through the FAQs into the metadata on the SERPs. So should customers be looking for answers to a question, when the site shows up in the search engine results, immediately customers can see that they are displaying a list of frequently asked questions before they even visit the website, encouraging that all-important user click.
The search engine optimisation plan that we put together for Bade Newby included content optimisation, technical improvements and link outreach. The content part of the strategy involved adding new optimised content to the site’s service pages, this would be carried out over a longer period of time, slowly but surely introducing new keywords to the site and to Google; this helps to gradually improve the site’s strength as well as making sure that it wasn’t flooded and overloaded with new content all in one go. It also means that we can assess how each page improvement is working, month by month, and consider any changes or amends that may need to be made. These new content optimisations were all based on a range of research including keywords, related and semantic terms as well as competitor research and how their website was currently ranking. Improving and expanding on the current content, assessing what was and wasn’t working will help to improve the overall rankings for pages.
The Results - Big results, big conversions
Phil was looking for an SEO company to grow Bade Newby’s online presence and was more than happy with the direction that Outrank provided. Here at Outrank, our team of fully-fledged SEO specialists constantly work towards going further for each and every one of our customers. From new techniques and innovative tools, with every new SEO project that we take on, our ultimate goal is to ensure a better future for our clients, from higher rankings in the SERPs to improved CTR, here at Outrank we believe everything is possible. Why not give us a call to see how we can help you to take your business further online.