Rainbowvapes Ltd, an e-liquid and vape specialist based in North Yorkshire, was looking for an established SEO company to promote their fantastic range of products online and boost their overall presence in a highly competitive market.
Established relatively recently in 2015 with a couple of local market stalls, they quickly established themselves as the go-to guys locally for all things vape! They quickly found that they would be better served by making them themselves to get the best e-liquids at an affordable price. After offering free samples on the market stall, they were able to determine what worked, what was popular, and which flavours were most sought after.
In September of 2016, Rainbowvapes launched its website with around 20 different liquids with the sole aim of offering the very best e-liquid at the cheapest price possible. The website was the beginning of their online campaign and a very exciting time for James, the owner of Rainbowvapes.
Rainbowvapes Meets Outrank
James first contacted Outrank by purchasing a premium listing on Bizify, an SEO-based online business directory owned and operated by Outrank. The listing was quickly found high up in the rankings of Google for the search phrases Rainbowvapes were targeting and this equated to more enquiries from new customers. With the years of experience James had gained in providing e-liquids, e-cigs, and vape kits, he was very interested in how he could take the business further online. He was very happy with the look and feel of the website but he felt that it wasn’t converting as well as it might have been.
It was at this point that we began to put in place a strategy to help boost Rainbowvapes online presence, increase and improve Google rankings and achieve increased orders online. As an expert online retailer of e-liquids, vape equipment, e-cigs, and base liquids, Rainbowvapes offers a huge range of products to an ever-increasing market and are quickly establishing a reputation for the high-quality of their products, along with excellent customer service levels.
The search engine optimisation plan that Outrank put together for Rainbowvapes included content optimisation, essential for Google crawlability, and some minor technical improvements to the website to help with conversion and rankings. The content part of the work was carried out with extensive keyword research, including semantic and related terms as well as competitor research, and included writing new and optimised category and product pages. We used the current content and expanded it to incorporate the research findings which, in turn, helps to improve the overall rankings of the pages and website as a whole. The technical aspects of the work included internal linking across the website, which links category pages and product pages together to create strength across those pages and, again, the website as a whole.
James was looking for an experienced and professional SEO company to help grow Rainbowvapes' online presence and in particular, their online orders and is really happy with the direction in which both areas are heading. Outrank is dedicated and invested in going the extra mile for all of our customers and we feel that we excel in building relationships based on trust, integrity and results. From the innovative tools at our disposal and the new techniques we strive to learn every day, Outrank's ultimate goal is to ensure a better future for every single customer we speak to. Give us a call to see how we can help take your business to the next level.