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Paving Store Direct

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Paving Store Direct offer premium quality porcelain paving, floor tiles and decor, a family owned business, based in the North West they provide their high quality products nationwide and are fast becoming the leading suppliers of premium quality porcelain in the UK. Their product range includes paving slabs, outdoor paving external decor and porcelain tiles. Having 25 years of experience in sourcing and manufacturing porcelain materials, as well as all of the technical knowledge in the field, the Paving Store Direct team were intrigued to see how Digital Marketing Agency, Outrank, could help them to improve their online presence, increase their online sales and grow their overall brand awareness. Here we take a look at how we are supporting the business’s growth online as well as their search engine results.


Paving Store Direct were very happy with their current website but felt that it wasn’t converting as well as it should. The Outrank team carried out a range of research and put together an SEO strategy, the strategy focused on boosting Paving Store Direct’s online presence, Google rankings and online purchases.

The website was lacking content so our strategy included adding new, fresh on page content that would include all of the relevant keywords, terms and phrases. The SEO team provided a range of research and put together a content plan based on the most important and relevant keywords and terms, as well as top competitor research. As well as optimising the content for SEO, it was important that the content reflected the business and its brand, as well as the products that it provides. The content introduced new keywords and quality content to the site and to Google. This would provide overall strength to the website and will work towards targeting the main keywords and key terms for premium porcelain products.


The link outreach plan of Paving Store Direct’s SEO project involved outreach to links that will help to improve the website’s current strength, as well as promote an overall positive effect on the site’s SERPs on Google. Outrank’s SEO team provided a link plan for Paving Store Direct’s website and after carrying out an assessment on their current link profile, we saw a number of opportunities where we could improve their link strength. The link outreach that we carried out included citations and premium link outreach.

The team at Outrank Agency researched and submitted a number of citations to support the brand, the local and niche citations that we built aim to help to improve the brand’s presence across the web as well as support referral traffic. When it comes to premium link outreach, this includes national directories submissions, they are designed to improve the business’s presence across the web and also aim to support referral traffic. The premium links that we submitted and acquired will also improve the overall domain metrics – trust and citation flow.

Link outreach aims to help to improve a website’s organic visibility on Google as well as in the SERPs and also to increase visibility and help to attract more qualified traffic, which will increase leads and online enquiries.


The technical areas of the SEO plan for Paving Store Direct included a range of further technical optimisation work to the website itself. This included making the website more responsive, our technical team worked on a number of development errors, warnings notices and updates, from the site’s crawlability to its core web vitals and site performance, we streamlined the site to make it more user friendly.

We also worked on internal linking across the site, this involves linking product and category pages together, as well as any other supporting pages. The links are provided to and from each page and will share strength across the pages, supporting keyword uplifts and ranking in Google.


Paving Store Direct were looking to take their business further, and they were pleased to come across Outrank Agency. They trusted the specialist team at Outrank who provided successful techniques to help improve the firm’s online visibility, rankings and brand awareness. After working closely with the team at Paving Store Direct, this allowed us to go further and support the company’s online growth with responsive SEO strategies like link outreach. So what are you waiting for? Outrank can help grow your business online today!

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