Introducing The Cushion Guys – a pioneering UK brand revolutionising the world of bespoke cushion products and services. Whether you need custom-made cushions or replacement cushions, The Cushion Guys have your every cushion desire catered to. Each product can be flawlessly tailored to meet your exact specifications, from cushion sizes to fillings and shapes. Whatever cushion type you need, be it foam, fibre, or feather, The Cushion Guys will deliver. Rest assured, all their cushions adhere to the highest standards, meticulously crafted from the finest quality materials using the most advanced techniques available. Elevate your comfort and style with The Cushion Guys, the ultimate destination for cushion perfection.
When you choose Outrank, you will experience the unparalleled potential of the future-focused and trailblazing powerhouse of SEO and digital marketing. Our visionary team of experts thrives on propelling businesses to the forefront of online success, driven by an unwavering passion. At Outrank, we are not content with merely following trends; we lead the way, setting new industry standards. By seamlessly blending cutting-edge strategies with ingenious creativity, we foster organic growth that transcends limits for your brand. From optimizing website architecture to igniting social media fervour, we specialise in crafting tailor-made solutions that align with your unique goals. Prepare to revolutionise the digital landscape as we rewrite the rules of the game, enabling you to outshine the competition with Outrank by your side.
In a market characterised by intensifying competition, The Cushion Guys recognized the necessity of captivating the expanding online audience. So we initiated their SEO marketing campaign, aiding them in ascending Google rankings for highly competitive terms and attracting precisely targeted web traffic. The SEO campaign remains an ongoing effort as they progressively ascend the rankings for a curated set of important terms, leading to a month-on-month increase in web traffic. Consequently, this surge in new customers has not only elevated sales but has also fostered a devoted customer base, with continued patronage from those who first discovered the company online.
After meticulously assessing the client’s specific requirements, we determined that implementing a comprehensive SEO strategy would be the optimal approach to drive traffic to the website. Embracing this organic approach would effectively increase traffic and generate new enquiries, thereby firmly establishing The Cushion Guys brand.
An organic strategy was implemented to establish the current website, facilitating the development of the organic channel and enhancing visibility for a fresh set of industry-specific keywords and locations. This strategy encompassed a thorough examination of both on-site and off-site factors, including content, technical aspects, and link building. As the brand’s product range expanded over time, the strategy evolved accordingly, placing continued emphasis on aligning with the brand’s evolving focus.
We enhanced multiple aspects of the website’s SEO to create a more user-friendly experience. Our primary objective was to improve rankings, initially targeting local locations and subsequently expanding the business to a national search level. Our overarching focus revolved around increasing traffic and generating new enquiries, recognising the significance of introducing clients to SEO strategies and digital marketing.
SEO Analysis – Prior to initiating any campaign, we conduct a comprehensive SEO analysis to evaluate the website’s current performance. This enables us to identify any existing issues and determine the opportunities for success within your campaign. When analysing a website, we focus on three key aspects: content, links, and technical elements.
SEO Fundamentals – Before delving into advanced techniques, we prioritise ensuring the fundamental SEO elements are in place. We don’t provide standardised SEO packages; instead, we tailor our strategies to meet the unique needs of each business. You may have heard of terms like black hat and white hat SEO. At our agency, we strictly adhere to ethical practices, ensuring that we achieve optimal results and rankings for your campaign.
Content – Content reigns supreme. We conduct extensive keyword research for every campaign to ensure precise targeting of the most valuable terms. Your page content serves as the foundation of your business and often forms the initial impression on visitors. Hence, we craft content that aligns with your business identity while catering to search engines and the targeted keywords. You may wonder how you can track your rankings. Rest assured, we utilize a top-tier industry rank tracker to monitor your current positions and growth on a daily and monthly basis, providing you with valuable insights.
Links – Link building plays a pivotal role in SEO. When it comes to links, it is essential to foster a natural and diverse link profile encompassing a balanced combination of low and high-quality links, both follow and no-follow. At our agency, we adhere to our comprehensive link-building pyramid, which includes elements such as citations, competitor backlinks, paid listings, guest posting, and press releases. Building an authoritative and organic backlink profile is crucial to bolstering the success of your campaign. To track and monitor the impact of backlinks on your campaign, we leverage industry-leading tools such as AHREFS and SEMrush.
Technical – Ensuring that search engines can effectively crawl and index your website is paramount, and this is where the technical aspect comes into play. By employing various tools, including Search Console, we thoroughly evaluate your website’s current performance and identify opportunities to enhance its overall technical architecture. Although these changes may appear minor, their potential impact can be significant, which is why they should never be underestimated. At our agency, we boast a dedicated team of technical search experts and developers who are adept at implementing these crucial improvements.
The team at The Cushion Guys were looking for an SEO company to grow their online presence; they were more than happy with the direction that Outrank provided. Here at Outrank, our team of fully-fledged SEO specialists constantly work towards going further for each and every one of our customers. From new techniques and innovative tools with every new SEO project that we take on, our ultimate goal is to ensure a better future for our clients, from higher rankings in the SERPs to improved CTR; here at Outrank, we believe everything is possible. Why not give us a call to see how we can help you to take your business further online?