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Choosing A Web Design Agency

You have made the decision that you need a website for your business, and you have chosen the specific type of website that you need, such as an e-commerce website. Now, you are ready to put the feelers out so you can choose a web design agency that can turn your dream into reality. Comparing…

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User Experience and SEO – How It Fits Together

There are a few misconceptions when it comes to SEO, and one of the main ones is that SEO just involves link building and implementing the relevant keywords into the content and meta data. Yes, they are two very important tactics, but search engines look at a lot more than just those two things when…

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Meta Data

The Importance of Meta

We take a look at metadata, what it is, why you need it, as well as the different types of metadata. What is Metadata? Metadata can be defined in a number of ways, this includes being data that provides information about other data, metadata will summarise basic information about data, this will make finding particular…

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The Importance of Google My Business

The Importance of Google My Business

Why is Google My Business Important? Google My Business once known as Google Places is one of the best online opportunities. It gives your business the chance to appear on search results, above number one rankings on SERPs, so technically position zero. But if you don’t list your business correctly on your Google My Business…

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SEO Agency

Finding the Right SEO Agency

How to Find the Right SEO Agency If you are wanting to be a high flying and successful business, regardless if you’re a small, medium or large business then it would be in your best interest to have an SEO campaign or strategy put in place. The best way to conceive a top notch SEO…

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Trust Flow and Citation Flow - Explained

Trust Flow and Citation Flow – Explained

You may have heard of the terms trust flow and citation flow, but if you don’t fully understand them they can seem quite daunting. Not for much longer; as we are about to explain trust and citation flow and tell you why they are so substantial in your marketing campaign. A trust flow and citation…

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The Importance of Quality Images

Don’t be fooled into thinking that using quality images to engage your audience is something new, using images for marketing purposes has been around for years and years! Just take a look at historic arts, statues, posters, CD covers and more. What’s more, images can portray emotions that aren’t always able to be portrayed through…

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What is a Citation? Are They Still Important?

When it comes to SEO, links have become a very important area, they drive the internet and support your website’s strength. Another part of this includes local SEO, but what exactly is that – well its a citation. Links and citations are very useful looks and tend to work better for local SEO over global…

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Google Analytics

CTR Meta and Improving your Organic Click Through Rate

So you have built a new website, launched it, but no one is visiting it? You’ve checked that the web pages’ content are all fully optimised and that the build is user friendly. The problem could be that you’re just not getting enough organic search traffic and enough user clicks to your website. This is…

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COVID-19 Open As Normal

Amid these uncertain times we just wanted to let you know that Outrank is open for business as usual. We continue to monitor the evolving conditions around the COVID-19 Pandemic and are taking as many precautions as possible to remain operational.  All of our staff are now working from home and we endeavour for our…

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