Here at Outrank we specialise in providing exceptional SEO services aimed at enhancing online visibility and driving organic traffic for our clients. In this case study, we will walk you through our successful collaboration with Broadgate GP, a prominent GP practice and provider based in London, United Kingdom. Our mission was to revamp their digital presence and improve their search engine rankings, as well as support them through local search, ultimately helping them connect with their target audience more effectively.
Broadgate GP is a leading healthcare clinic in London, offering a wide range of medical services to patients. With a commitment to providing top-quality healthcare, Broadgate GP sought to expand its online presence and attract more patients through its website. Broadgate GP faced several challenges in the highly competitive healthcare industry, including limited online visibility. Their website was not ranking well on search engine results pages (SERPs), resulting in limited online visibility. Broadgate GP was also experiencing low organic traffic and the site was not attracting many organic visitors, which is essential for patient acquisition. Their website design was outdated and they needed a modern, user-friendly design to help enhance the user experience and encourage engagement.
Outrank put together a comprehensive plan to address these challenges and help to achieve the client’s goals:
SEO Audit: We began with a detailed SEO audit of Broadgate GP’s website in order to identify areas for improvement. This involved analysing the site’s structure, content, keywords, and backlink profile.
Keyword Research: We conducted extensive keyword research to identify relevant keywords and phrases that potential patients were using to search for healthcare services and GPs in London.
On-Page Optimisation: Our team optimised the website’s on-page elements, including meta titles, descriptions, headers, and content, to align with the chosen keywords.
Content Strategy: We developed a content strategy that involved creating high-quality, informative blog posts and articles related to healthcare topics, establishing Broadgate GP as an authority in their field.
Technical SEO: We resolved technical issues on the website, such as improving page load times, ensuring mobile-friendliness, and fixing broken links.
Backlink Building: Our team worked on acquiring high-quality backlinks from authoritative websites to boost the website’s credibility.
User Experience Design: We revamped the website’s design to make it more user-friendly, visually appealing, and responsive on all devices.
In a competitive market, Broadgate GP recognised the importance of engaging with the rapidly expanding online audience. Our journey started with the comprehensive design and development of their website, accompanied by an SEO marketing campaign geared towards pushing them up in Google’s rankings for highly competitive keywords as well as attracting precisely targeted web traffic.
The project included the creation of an entirely new website, one that would serve as a robust platform for showcasing Broadgate GP’s range of services, as well as informative brand information. Prioritising user-friendliness and seamless navigation was essential while also achieving a balance between simplicity and differentiation from competitors. To captivate and engage visitors, the website featured visual diagrams, videos and countless pages of useful information.
Once the professional website was successfully launched, our focus seamlessly transitioned to the subsequent phase of the project: optimising Broadgate GP’s online presence through a robust SEO strategy. This strategic approach aimed to enhance Broadgate’s visibility and reach, ensuring prominent placement in search engine results and attracting a broader audience to their website, as well as establishing the clinic on a local basis throughout London.
We conducted a thorough optimisation of the website’s structure, content, and user experience, adhering to SEO best practices. Our comprehensive search engine optimisation strategy for Broadgate included three key areas: content optimisation, technical enhancements, and link outreach. Within the content optimisation area of our strategy, we placed significant emphasis on creating new, keyword-optimised service pages as well as informative supporting content.
Our approach began with extensive keyword research, enabling us to craft highly targeted content designed to secure top rankings in search engine results pages (SERPs) and attract potential customers. Through in-depth keyword research, we pinpointed valuable keywords closely aligned with Broadgate’s services.
This research formed the foundations for the development of content that not only incorporated rich keywords but also maintained the highest quality standards, thereby enhancing the website’s relevance and authority.
Each service page underwent optimisations to include the most searched-for words, terms, and phrases. The development of these pages involved comprehensive research, including an in-depth analysis of keywords, related and semantic terms, as well as a comprehensive study of Broadgate’s primary competitors. This strategic optimisation of these pages solidified the website’s positioning, enabling it to prominently rank for a multitude of pertinent keywords.
Broadgate GPs has since seen top rankings for a number of paint categories including ‘concrete paint’, ‘floor paint’ and ‘metal paint’, as well as leading paint brands including ‘Private GP London’, ‘Sexual Health Clinic London’, ‘Family Planning Clinic London‘, ‘Hay Fever Symptoms‘ and ‘STD Test London‘.
Our collaboration with Broadgate GP yielded remarkable outcomes, this included significant improvements in organic search rankings for targeted keywords and a notable surge in organic website traffic. Moreover, Broadgate GP witnessed heightened user engagement and a reduction in bounce rates, thanks to the newly designed website. The online visibility and brand recognition of the website received a substantial boost, leading to a consistent influx of appointment inquiries and interest.
At Outrank, our dedication to delivering premium SEO services has empowered Broadgate GP to establish a robust online presence and effectively engage with its intended audience, propelling them to success as a leading London GP practice. Our approach to website optimisation and SEO continues to provide results, positioning Broadgate GP as an authoritative figure in their field. If you’re seeking to improve your online visibility and drive organic traffic, Outrank is poised to assist you in achieving your objectives. Contact us today to discuss your SEO requirements and discover how we can empower your business to thrive online.