Website
Services
Direct Payroll Services, payroll experts in London, were looking for a company to improve their overall online presence and drive more relevant traffic to their website.
After speaking closely with our expert team, they came onboard for one page of SEO-optimised content. After seeing the results that we achieved through the page of content, Emanuele, the business owner of Direct Payroll Services, signed up for our monthly SEO package.
Our team of SEO experts got to work creating a strategy designed to improve key terms and overall brand presence online, mainly involving content optimisation and link building.
The link building plan that we employed involved acquiring a comprehensive range of backlinks which help to strengthen the website, brand, and overall rankings in the SERPs. The link strategy that we put together for Direct Payroll Services included citations to ensure that they have consistent NAP information, high quality guest posts that are relevant to their niche, and premium link outreach.
The backlinks that our team sourced aimed to enhance the visibility of Direct Payroll Services on Google and improve their Domain Rating and, as we continue to work on the link campaign to this day, it will continue to improve and help to attract more relevant website traffic.
The content optimisation strategy that we carried out for Emanuele focused on optimising existing pages, such as their home page and main service pages, to improve their rankings on Google.
After the appropriate research was done, including researching competitors and related and semantic terms, the optimisation of the content was completed.
At the time of writing this case study, Direct Payroll Services are now 4th for the term ‘Payroll Services’ nationally, which has an average search volume of 1900 searches per month.
We have also improved rankings for specific locations such as Manchester and Birmingham.
A brilliant working relationship with Emanuele allowed us to completely understand the needs of his business, which gave us a huge advantage when creating the SEO strategy. When creating the SEO strategy, our team of experts used various techniques and state-of-the-art SEO tools to compile a foolproof plan consisting of the 3 pillars of SEO: Technical, Links, and Content.
The team here at Outrank put YOU first and work with you to generate as much return on investment as possible. If you have a business that needs help online, please get in touch with us today.
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Outrank is a digital marketing agency passionate about making your business shine online. Offering expert SEO, creative web design, innovative social media, and robust e-commerce solutions, we serve clients across the UK with pride and precision.
