Ear Wax Clear, a Sheffield based ear clinic who provide a range of ear treatments and services across the local and surrounding areas, were looking for a professional company to help them to improve their online presence and brand awareness. They came across website design, development and SEO company, Outrank and here we take a look at how we helped to turn this business around through web design, development and search engine optimisation solutions, establishin Ear Wax Clear as a strong online brand.
With a current website that lacked a clear design and wasn’t user friendly, a fresh new look with supported branding was required to help Ear Wax Clear become a well-known and established online Sheffield ear clinic. With a range of services and treatments on offer, the business owner, Peter, was keen to showcase his expertise and skills as an experienced audiologist. So, with this in mind we put in place a plan to design and produce a brand new website that was fully responsive, user friendly and supported by a SEO link campaign to promote the clinic and its treatments.
The design and development of the new Ear Wax Clear site covered a number of processes, this included branding, professional photography and imagery, as well as optimised website content and the site’s responsiveness and user experience was a main focus. The current website didn’t include much branding and the design didn’t promote Peter’s experience in audiology and ear services. With this in mind, we worked closely alongside Peter and came up with suitable branding for the website, this included a logo as well as uniform images, fonts, styling, tone of voice, wording and colours that would be provided across the website. The main focus of the site involved making sure that the design included a lot of imagery as well as branding and photography that worked well together and would complement each other.
All of the website content for Ear Wax Clear would be written and optimised by our SEO team, this was an important area, as it was essential that the wording reflected the treatments and experienced services that Peter was providing at Ear Wax Clear. Detailed content was incorporated into pages on the new website, this was checked by Peter to ensure that it was accurate. As such a brilliant opportunity to produce and re-design a website and brand as well, the Outrank team worked together to ensure that the new website took the right direction.
Another essential focus for the new website was responsiveness, the current site wasn’t very effective or efficient for users to view or use, with this in mind it was important that the new site was fully reactive. A simple yet effective homepage design was required, this was to allow users to navigate across the site and find exactly what they are looking for quickly and efficiently, this would provide great benefits for customers. The overall design of the site was important and required visual appeal, customers need a friendly site that’s not too complicated to use as well as being easy to find the service that you need as well as supporting strong Google rankings.
After providing a brand new, fully functional and flawlessly designed website, the SEO campaign that we put together was focused on a link outreach strategy. A vital part of any SEO strategy includes ongoing link outreach, link outreach promotes a website’s strength and overall will positively affects a site’s Google rankings. We set out a link plan for Ear Wax Clear that would include NAP consistent citations, NAP consistent backlinks, guest posting and outreach. All of these links will help to enhance Ear Wax Clear’s organic visibility on Google, as the link campaign goes on, the website’s visibility improves and helps to attract more qualified traffic which will then increase leads and enquiries. The link plan also covers acquiring premium and paid links, these links will focus on particular pages across the site. Premium links rank higher above other listings on directories and will increase the chances of getting found for a number of services or products. Premium link submissions also involve higher strength which will allow it to pull through to the site. Premium links are also likely to drive more referral traffic to the website, expanding your outreach and helping to further your marketing for the better.
Peter was looking for a web design and SEO company to help take his business further and he was pleased to come across Outrank. Our aim was to improve Ear Wax Clear’s online visibility and provide a fresher website that supports rankings and brand awareness. Working closely with Peter allowed us to go further and support the firm’s online growth with a responsive website and SEO link campaign. Are you ready to go further online? Then why not contact a member of our team today!