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At Outrank, we pride ourselves on providing leading SEO services that drive organic traffic and boost online visibility. In this case study, we look at how we provided a comprehensive website design service and SEO campaign for Promain, a paint industry leader. Our mission was to improve their online presence and help them connect with their target audience effectively.

Introducing Promain, a pioneering paint brand from the United Kingdom, a true game-changer in the paint industry. Promain has revolutionised the sector with its exceptional range of top-quality products and services. Whether your painting needs involve sprucing up your home and garden or tackling large-scale commercial projects, Promain has you covered. They proudly offer an extensive selection of renowned paint brands, including Rust-Oleum, Blackfriar, and Osmo.

Promain stands as the United Kingdom’s largest industrial paint distributor, offering an impressive array of products tailored to meet diverse specifications, including military and marine paint systems. Regardless of your specific paint requirements, Promain is your partner when it comes to top-of-the-range solutions. Promain’s commitment to excellence is paramount, each paint system they provide adheres to the highest industry standards, guaranteeing a flawless application. Their dedication to cutting-edge techniques ensures quality and durability in every paint they produce. Additionally, Promain boasts an experienced technical team with over 35 years of experience in paint products, readily available to provide you with expert advice and information.

Our ongoing partnership with the Promain team spans several years and has been essential in achieving ongoing success. Together, we’ve worked to improve search results and enhance their online presence, propelling Promain to new heights. As a result, Promain now rightfully holds the title of the leading paint company in the UK. The strong collaboration between our teams continues to drive their growth and prominence in the market ensuring a shared commitment to excellence.

The Plan

In a competitive market landscape, Promain recognised the importance of connecting with the rapidly expanding online audience. Our journey began with the comprehensive design and development of their website, coupled with an SEO marketing campaign aimed at catapulting them up to the top of the Google rankings for highly competitive keywords, as well as attracting targeted web traffic. We set out to provide the following:

A full website redesign and optimisation: We started by carrying out a thorough analysis of Promain’s existing website, where we identified all of the areas that needed to be improved.

Keyword research: We provided extensive keyword research to identify high-value keywords related to the company’s products and services.

On-page SEO optimisation: Next, we set out to implement on-page SEO techniques; this would include optimising meta titles, descriptions, and header tags to make the website more search engine-friendly.

Link-building strategy: In order to improve Promain’s authority and credibility in their industry, we planned a strategic link-building campaign, securing high-quality backlinks from reputable websites.

Technical SEO improvements: Our technical team worked diligently to resolve any website issues affecting performance, such as broken links, duplicate content, and slow page speed.

Local SEO optimisation: We implemented local SEO tactics to boost Promain’s visibility in local searches, helping them connect with potential clients in their target markets.

Taking Promain to the Top of the SERPs

The project involved the creation of a brand-new website, one that would effectively serve as a robust platform for showcasing Promain’s extensive range of products and its unique brand identity. It was essential that the website incorporated user-friendliness and seamless navigation, as well as striking the right balance between simplicity and differentiation from competitors. In order to engage and captivate visitors, the website included a range of product images, informative diagrams, and videos illustrating product applications. It also offered downloadable factsheets and in-depth information to encourage visitors to delve deeper into the site, ultimately driving new customer conversions for online purchases.

Once the professional website was successfully launched, our focus transitioned to the next phase of the project: optimising Promain’s online presence through a robust SEO strategy. This strategic approach aimed to elevate Promain’s visibility and reach, ensuring their prominent placement in search engine results and attracting a broader audience to their website.

We undertook a thorough optimisation of the website’s structure, content, and user experience to ensure we met SEO best practices. The comprehensive search engine optimisation strategy for Promain included three areas: content optimisation, technical improvements, and link outreach. Within the content optimisation focus of our strategy, we placed a significant emphasis on crafting new, optimised service and product pages.

Our approach began with extensive keyword research, enabling us to generate highly targeted content which was designed to secure top rankings in search engine results pages (SERPs) and attract potential customers. We conducted in-depth keyword research to pinpoint valuable keywords closely tied to Promain’s range of products and services.

This research provided the foundation for the creation of content that was not only keyword-rich but also of the highest quality, thereby enhancing the website’s relevance and authority.

We optimised each product and product category page to include the top searched words, terms and phrases; the development of these pages involved extensive research, including an in-depth analysis of keywords, related and semantic terms, as well as a comprehensive study of Promain’s main competitors. The strategic optimisation of these pages supported the website’s position allowing it to rank prominently for a number of relevant keywords.

Promain has since seen top rankings for a number of paint categories including ‘driveway paint’, ‘floor paint’ and ‘metal paint’, as well as ranking for leading paint brands including ‘Coo-Var’, ‘Mapei’ and ‘Sika’.

The Results

Our partnership with Promain provided an impressive outcome, including many improvements in organic search rankings for targeted keywords and an increase in organic website traffic. Promain has also experienced heightened user engagement and reduced bounce rates, from the new website design and build. The website’s online visibility and brand recognition have received a substantial boost, and the company now enjoys a consistent stream of enquiries and product sales.

At Outrank, our commitment to delivering premium SEO services has allowed Promain to establish a robust online presence, as well as effectively connect with their intended audience, and attain success in the competitive paint industry and sector. Our approach to website optimisation and SEO continues to produce results, positioning Promain as an authoritative figure in their field. If you’re looking to elevate your online visibility and drive organic traffic, Outrank stands ready to assist you in achieving your objectives. Reach out to us today to discuss your SEO requirements and uncover how we can empower your business to thrive online.

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