When in need of a new SEO campaign to help take their online presence further, South East Hot Tubs, a Hot Tub Hire Company, came across a professional SEO firm, Outrank. Here we take a look at one of our longest-standing clients and how we helped turn their local business around.
South East Hot Tubs are a well-established hot tub hire company, based in the South East of England. They specialise in solid hot tub hire and aim to provide the ultimate, luxury hot tub experience, unlike inflatable hot tubs which tend to lose their heat after half an hour, solid hot tub hire will ensure that heat is held for hours, this is due to their more robust shell and outer layer.
After coming across Outrank, Chris and Liz Newman, owners of South East Hot Tubs, spoke with our accountant management team, and purchased a Google My Business optimisation package. The GMB listing picked up on Google and its success meant that South East Hot Tubs started to see an uplift in the number of enquiries that the business was receiving from the website. With years of experience in professional hot tub services, Chris and Liz were keen to take the business further and start to cover other areas across Essex and the South East. They then purchased a Bizify, which showed more improvements and benefits. With this in mind we showed Chris and Liz how we could enhance their business through an SEO campaign. We set out to offer a full search engine optimisation plan, with the aim to take their site’s online presence further as well as improve Google rankings while targeting areas in and around the South East.
The account management team worked closely with Chris and Liz, before passing the project on to Outrank’s SEO team. We provided a range of content optimisation and technical streamlining as part of the new content optimisation for the website. We also included service and location pages, the location pages would target the company’s base in Essex, as well as the local and surrounding areas across the South East including Kent. The service pages included hot tub hire services as well as hot tub relocation and hot tub maintenance services.
These pages were all created and added to the site, introducing new keywords and strong pieces of optimised content to Google, this will help to improve the site’s strength and rankings. These new pages and service pages covered keyword research as well as related and semantic terms and competitor research. By creating these pages, they added strength to the site and supported them by ranking for a range of services and locations.
First we tackled the page redesign aspects of the site, this involved providing a number of improvements as well as streamlining solutions. We worked closely with Chris and Liz and helped to make sure that the website design was responsive as well as clearing up any technical warnings and errors.
Our team also ensured a receptive design which focused on South East Hot Tub’s brand identity through the use of colours and images, as well as including effective calls to action to increase enquiries. The team also reviewed the company’s services, along with their requirements which helped to create the foundations for the new website.
Our developer team included an instant messaging popup on the homepage, this connected to South East Hot Tub’s Facebook messenger, meaning that customers can instantly message the South East Hot Tub’s team, who can reply promptly through their Facebook app. Incorporating contact forms and online instant messaging systems into the site help to make the website as responsive and user-friendly as possible which can help to have a positive effect on conversions.
The link outreach plan of South East Hot Tubs involved outreach to links that will help to improve the website’s current strength, as well as promote an overall positive effect on the site’s SERPs on Google. Outrank’s SEO team provided a link plan for South East Hot Tubs website and after carrying out an assessment on their current link profile, we saw many opportunities where we could improve their link strength. The link outreach that we carried out included citations and guests posts
We researched and submitted a number of citations to support South East Hot Tubs, the local and niche citations that we built aimed to help to improve the brand’s presence across the web as well as support referral traffic from South East Hot Tubs. When it comes to Guest Posts, they are designed to improve the company’s presence across the web and also support referral traffic. These links that we submitted and acquired will improve the overall domain metrics – trust and citation flow.
Link outreach aims to help to improve a website’s organic visibility on Google as well as in the SERPs and also to increase visibility and help to attract more qualified traffic, which will increase leads and online enquiries.
We also installed a Google Business Review Plugin, which displays the business’s Google Reviews on their website. This plugin provides the easiest and most effective way to increase customer confidence as well as increase customer sales. The business version of this plugin will allow customers to get better results as well as show reviews.
Chris and Liz Newman were looking to take their hot tub hire company, South East Hot Tubs further, with this in mind they were pleased to come across Outrank Agency. They trusted our specialist team and we supported them by providing successful SEO techniques that helped to improve the company’s online visibility, rankings and brand awareness. With results including first page Google positions for ‘Hot Tub Movers’, ‘Hot Tub Removals’, ‘Hot Tub Transport’ and ‘Hot Tub Relocation’, we have taken South East Hot Tubs straight to the top of the SERPs, however, none of this could have been done without the involvement, support and cooperation of Chris and Liz!
Working closely with South East Hot Tubs allowed us to go further and support the company’s online growth with a brand new responsive and successful SEO strategy. So what are you waiting for? Outrank can help grow your business online today!