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The Mortgage Hive

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The Mortgage Hive, a Bournemouth based mortgage broker, was looking to take their already thriving business further online. They found Outrank and were interested to see how the SEO Agency could help them to expand their online presence and increase their rankings. Here we take a look at how we supported this company’s growth online and in the search engine results.

Content

The website was lacking content, so we put together some fresh relevant pages of optimised content to improve the site’s ranking ability for particular keywords. The content included service and location pages that were optimised by our SEO team, this is an essential part of the strategy, as well as including the right keywords and phrases, it’s important that the wording reflects The Mortgage Hive’s brand. The pages were based on mortgage services and included a number of keywords, related terms and competitor research, the focus also covered locations local to Bournemouth. The pages involved introducing new keywords and strong pieces of content to the site and to Google. This will help to overall provide strength to the site which will work towards targeting the main keywords and key terms for mortgage brokers and services.

Technical

The technical areas of the SEO plan for The Mortgage Hive included a range of further optimisation work to the website itself. This involved making the website more responsive and user friendly. Our technical team added carousels to the homepage, these helped to display the website’s blogs and service pages, making it easier for customers to see what the company offers and how they can help them.

Link Outreach

The link outreach plan of The Mortgage Hive involved outreach to links that will help to improve the website’s current strength, as well as promote an overall positive effect on the site’s SERPs on Google. Outrank’s SEO team provided a link plan for The Mortgage Hive’s website and after carrying out an assessment on their current link profile, we saw many opportunities where we could improve their link strength. The link outreach that we carried out included citations and guests posts

We researched and submitted a number of citations to support The Mortgage Hive, the local and niche citations that we built aimed to help to improve the brand’s presence across the web as well as support referral traffic from The Mortgage Hive. When it comes to Guest Posts, they are designed to improve the company’s presence across the web and also support referral traffic. These links that we submitted and acquired will improve the overall domain metrics – trust and citation flow.

Link outreach aims to help to improve a website’s organic visibility on Google as well as in the SERPs and also to increase visibility and help to attract more qualified traffic, which will increase leads and online enquiries.

Results!

The Mortgage Hive team were hoping to improve their online presence and were pleased to come across Outrank Agency. They trusted our specialists and we provided successful SEO techniques that also helped to improve the company’s online visibility, rankings and brand awareness. We went further to support the company’s online growth with responsive SEO strategies and link outreach, so get in touch, Outrank can help grow your business online today!

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