Tailor Made

Tailor Made is a print and signage company based in Northampton, offering a range of design, print and sign services to both commercial and individual customers. Tailor Made firstly signed up to our online directory, Bizify with incredible results Tailor Made wanted to do more to increase their online presence. Take a look at how we took a Tailor Made to the top of the search results and supported the company’s overall growth.

After coming across Outrank, Jo, the owner of Tailor Made, spoke with one of our account managers, and purchased one of our local products, a Bizift directory. With the listing picking up instantly, Jo at Tailor Made started to see an increase in the number of enquiries from customers, as well as an uplift in website traffic. With years of experience in the signage and printing industry Jo wanted to take the next step. As she had just purchased a new website she wasn’t keen to repurchase another, so instead opted for one of our SEO packages.

The SEO Campaign

The search engine optimisation plan that we created for Tailor Made included content optimisations and link outreach, due to the site being on a restricted platform there wasn’t much technical work we could carry out. The content part of the plan included writing new optimised service and location pages, the location pages would target the company’s base in North Hampshire, as well as the local and surrounding areas. These pages were created and added to the site over time, slowly introducing new keywords and strong pieces of content to the site and to Google, this will help to gradually improve the site’s strength and stop it from being flooded and overloaded with new content all in one go, as this can have a negative effect on rankings. Each new page created was based on keyword research for the specific location including related and semantic terms and competitor research. By creating these pages first we added strength by ranking for a range of services and locations, this helped to add overall strength to the site which will work towards targeting the main keywords and key terms for printing and signage.

Another vital part of Tailor Made’s SEO strategy involves ongoing link outreach, link outreach promotes a website’s strength and overall positively affects a site’s Google rankings. We set out a link plan for Tailor Made’s website, as an established firm, their backlink profile was strong, but we saw lots of opportunities to improve their link strength. Link outreach included NAP consistent citations, NAP consistent backlinks and premium link outreach. These links helped to enhance Tailor Made’s organic visibility on Google, as the link campaign goes on, Tailor Made’s visibility improves and helps to attract more qualified traffic which then increases lead and online revenue production.

Web Design and Development

Over the past two years we have received some incredible results throughout Tailor Made’s SEO campaign. So we decided to take the campaign to the next level although Jo was reluctant to purchase a new website, we demonstrated a number improvements that could be achieved from a brand-new website build. So, we set out to provide the full package – responsive web design and development along with a continued search engine optimisation plan. The account manager worked closely with Jo, before passing the project on to the web development team. With the opportunity to create something unique, our team also ensured a responsive design which focused on Tailor Made’s brand identity through the use of colours and images, as well as including effective calls to action to increase enquiries. We also reviewed the company’s services, along with Jo’s requirements which helped to create the foundations for the new website.

Another essential for the website included a contact form, helping Jo’s business to stay one step ahead of his competitors. This form allows clients to include their details and the service that they require, the contact form will then notify the Tailor Made team who can arrange a call back. Incorporating contact forms into the site can help to make the platform as responsive and user friendly as possible which will also have a positive effect on conversions.

The Results…

Two years later and Jo is more than happy with the direction that Outrank have provided from a small directory listing to a full SEO campaign and web design build, our team of experienced website designers and fully-fledged SEO specialists provided a thorough plan and direction for an already successful company. Our expert team is constantly working towards going further for each and every one of our customers. Whether it’s to include innovative tools into web design or incorporate new techniques into SEO campaigns. For more information or to discuss a project with us, then be sure to contact us.