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No wasted spend, no empty clicks.
Make your ad spend work harder with PPC campaigns built around qualified leads, online sales and sustainable growth.
Outrank is a UK PPC agency helping ambitious SMEs reach the right customers through Google Ads, PPC advertising and paid media. We create and manage PPC campaigns across search engines, shopping platforms, & more. Our PPC marketing team looks beyond clicks and website traffic. We connect your PPC ads with lead quality, customer acquisition, revenue and return on ad spend.
Whether you need a new Google Ads campaign, support with an underperforming account or a more joined-up digital marketing strategy, we can help you turn paid advertising into measurable business growth.
PPC advertising allows your business to reach potential customers while they are searching, comparing providers or preparing to make a purchase.
Unlike organic search, PPC campaigns can generate visibility soon after launch. Your PPC ads can appear across Google search results, product listings,
A successful PPC strategy can help you:
Every campaign starts with a commercial objective. We focus your PPC marketing around the outcomes that matter to your business rather than simply increasing traffic.
PPC stands for pay per click. It is a form of online advertising where advertisers pay when somebody clicks an advert.
Pay per click advertising can include search ads, Shopping ads, video ads, banner ads & remarketing campaigns.
Google Ads is one of the best-known PPC platforms. It allows businesses to advertise across Google Search, Shopping, YouTube and the Display Network.
The cost per click depends on factors such as keyword competition, target location, audience, campaign type, ad relevance and landing page quality.
Effective PPC management helps control your ad spend while directing more of your budget towards people who are likely to enquire or buy.
For search campaigns, advertisers bid on keywords connected to their products or services.
When somebody completes a relevant Google search, the platform decides which PPC ads appear on the search engine results page.
Google considers:
The highest bid does not always secure the strongest position. Well-structured Google Ads campaigns can compete effectively by combining relevant keywords, compelling ad copy and useful landing pages.
No matter your business size or project scope, we’ve got a website package that fits—built to match your needs, start to finish.
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Our PPC services cover paid search, ecommerce advertising, video campaigns & remarketing
We select the right PPC platforms and ad formats based on your target audience, business model, budget and growth goals.
Google Search Ads place your business in front of people who are actively looking for the products or services you provide.
We complete keyword research, create focused campaigns and ad groups and write compelling ad copy that reflects the customer’s search.
We also review search terms regularly to prevent your ad spend from being used on irrelevant or low-value traffic.
Shopping ads allow ecommerce businesses to display products within Google search results.
These ads can show product images, prices and retailer information before the customer visits your website.
We manage Shopping campaigns around product demand, pricing, stock levels, margins and return on ad spend.
We achieve this through continuous feed optimisation to maximise your visibility while reducing CPC. By regularly optimising your Google Shopping titles and product feed, we ensure your products appear for the most relevant searches, resulting in lower advertising costs, higher-quality traffic, and improved campaign performance.
We achieve this through continuous feed optimisation to maximise your visibility while reducing CPC. By regularly optimising your Google Shopping titles and product feed, we ensure your products appear for the most relevant searches, resulting in lower advertising costs, higher-quality traffic, and improved campaign performance.
Microsoft Advertising, often referred to as Microsoft Ads or Bing Ads, gives your business another way to reach search engine users.
It can support Google PPC activity and may work particularly well for business-to-business, professional or desktop-focused audiences.
We assess search demand, cost and audience suitability before recommending Microsoft Advertising.
Remarketing ads help your business reconnect with people who have already visited your website or interacted with your brand.
Many customers will not enquire or buy during their first visit. Remarketing campaigns keep your business visible while they compare options or continue their decision-making process.
Successful PPC campaigns require more than a budget and a list of keywords.
We combine commercial insight, audience research, accurate tracking and ongoing optimisation.
PPC marketing reports should show more than impressions and clicks.
We connect campaign performance with commercial measures such as:
A low cost per click does not always indicate success. A smaller number of high-quality enquiries can generate more value than a large volume of poor leads.
Our reporting gives business owners, directors, investors and marketing managers a clearer view of how their ad spend supports growth.
We focus on qualified leads, online sales, return on ad spend and measurable growth.
Yes. We can audit and improve existing Google Ads & Microsoft Ads
We review the account history before making changes, allowing us to retain useful data while identifying wasted ad spend and missed opportunities.
Our free PPC audit gives you clear recommendations about what should change and why it matters.
PPC advertising can work well when your business has a clear offer, a defined audience and an effective way to convert traffic into customers.
It may suit your business when you want to:
PPC cannot compensate for an unclear offer, weak pricing or an ineffective sales process. We consider these factors before recommending how much ad spend to invest.
Your PPC campaigns should create more than traffic.
They should help you reach valuable customers, generate qualified leads and understand how your ad spend contributes to growth.
Whether you need Google Ads, PPC advertising, Shopping campaigns, or remarketing, Outrank can build a strategy around measurable commercial results.
PPC advertising performs best when it supports your wider digital marketing strategy.
PPC campaigns can provide useful data about:
These insights can support search engine optimisation, content, website development and conversion improvements.
PPC can provide immediate paid visibility, while SEO builds organic search visibility over time. Using both channels can strengthen your presence across the search engine results page and create a more balanced route to growth.
Outrank combines PPC management with expertise across SEO, content, website design, development and digital marketing.
We consider the full customer journey, from the first PPC ad through to the landing page, enquiry, sale and final commercial result.
We do not use the same PPC strategy for every client.
Your campaigns reflect your target audience, market, margins, growth goals and available ad spend.
You should always understand what your PPC ads achieve.
We explain performance clearly, provide context and show how the campaign contributes to leads, sales and revenue.
Our team manages Google Ads, Microsoft Advertising, Shopping campaigns,
You receive specialist support without needing to build a full in-house paid media team.
Our PPC specialists work alongside experts in SEO, content, development and website design.
This joined-up approach can improve landing pages, tracking, brand messaging and the wider customer journey.
The cost depends on your industry, competition, audience, location and objectives. Your total investment will usually include your ad spend and professional PPC management.
PPC campaigns can begin generating traffic shortly after launch. However, the account needs enough data to identify which keywords, adverts and audiences produce the strongest commercial outcomes.
Yes. PPC gives SMEs control over budgets, locations, audiences and promoted services. A focused campaign can help smaller businesses compete without spreading ad spend too widely.
Yes. We can audit and manage an existing Google Ads account. We review its structure, keywords, PPC ads, tracking, bidding and historical performance before making changes.
Your business should retain ownership of its PPC accounts and campaign data. Outrank can manage the campaigns while keeping your team informed about performance, ad spend and future opportunities.