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If you run an accountancy firm or bookkeeping business, your potential clients are already searching online for services like yours. The question is whether they find you or a competitor. With tailored SEO services, your accounting website can appear higher in search engine results, attract more qualified leads, and generate new business without overspending on paid ads.
As an experienced SEO agency for accounting firms and bookkeepers, we create strategies that focus on increasing your online visibility, building authority, and connecting you with the people most likely to need your services.
For accountancy firms, online searches have become the primary way prospective clients look for local accountants and financial support. Having a strong online presence is no longer optional if you want to compete.
SEO services for accountants focus on:
With the right SEO strategy, you can significantly enhance your ability to generate leads and grow your client base.
When your just starting out or want to dominate the local area only this is the perfect package for you
Looking to expand into the wider area or already service customers in multiple locations?
Service your customers on a national scale or if your an e-commerce this is the package tailored for results!
Most accountancy clients want someone local who understands their area and its business environment. That’s why local SEO (Search Engine Optimisation) is crucial for accountants and bookkeepers. Optimising for local searches ensures your firm shows up in map listings, local packs, and other search results when people nearby look for accountancy services.
A complete and accurate Google Business Profile, consistent citations, and locally optimised service pages all help build your local presence and increase enquiries from prospective clients in your area.
On-page SEO ensures that your website is properly optimised for both search engines and users. This involves careful keyword research, keyword optimisation, and structuring content around the search terms your potential clients actually use.
By carrying out technical SEO by improving titles, meta descriptions, service page content, and internal links, we help your site deliver a clear message to search engines while also providing a better experience for all users and visitors of your website.
Off-page SEO plays an equally important role in establishing your firm’s authority online. Through high-quality link building and acquiring mentions on other websites through outreach and guest posting, your accountancy business gains credibility and trust with both search engines and clients.
Backlinks from relevant, reputable sources act as strong trust signals. Combined with positive reviews and consistent branding, off page SEO helps your site achieve improved search engine rankings and attract high quality leads.
We know that SEO for accountants requires a specific approach. The accountancy industry has its own unique challenges, from industry regulations to the need to establish credibility. Our SEO experts tailor every SEO campaign to reflect your business goals and target audience.
Whether you’re focused on gaining more enquiries from small businesses, attracting new accountancy clients in your area, or simply increasing website traffic, our proven SEO plans are designed to deliver measurable results.
With the right SEO agency on your side, you can do more than just increase website traffic; you can generate more enquiries, attract high-quality leads, and convert them into loyal accountancy clients. Every part of our SEO approach is designed to build a strong online presence that delivers long-term growth and a steady stream of new clients.
Wasley Chapman, a well-established accountancy firm with offices across the North East, partnered with us to strengthen their online presence and attract more clients through search. Their goal was to improve visibility for local searches in key towns and cities while building long-term authority for their full range of accountancy services.
Our approach began with a technical clean-up to ensure the site was fully optimised for search engines, including removing unnecessary sitemap files and implementing structured data with Local Business Schema. We then focused on the homepage, aligning it with priority keywords for “Chartered Accountants Middlesbrough” and “Accountants Middlesbrough” to improve visibility for core regional terms.
From there, we built a targeted content and optimisation strategy. Service pages for locations such as Scarborough, Stockton-on-Tees, and the wider North East were optimised around high-value keywords, alongside specialist service pages including bookkeeping training, payroll, tax returns, VAT returns, and making tax digital. Each page was carefully structured to target relevant keywords, increase topic relevance, and attract qualified leads.
To support growth and authority, we introduced a content plan that included new blogs and supporting articles designed to answer client questions and capture additional search demand. Alongside this, we improved internal linking and site structure, making the site easier for both users and search engines to navigate.
Local SEO was a key part of the strategy. We carried out Google Business Profile optimisation and strengthened local signals, helping the firm gain more visibility in local search results. Targeted link building and high-authority backlinks were also secured to reinforce rankings for competitive service pages.
These efforts have produced excellent results, with Wasley Chapman now ranking on the first page of Google for multiple high-value keywords, including accountants Middlesbrough, accountants Scarborough, and accountants North East. Their accounting website has achieved improved search engine rankings across a wide range of services, significantly increased website traffic, and a stronger flow of qualified leads. With a clearer site structure and optimised service coverage, the firm now enjoys a stronger online presence and a proven competitive advantage in their region.
Every Penny Accounts, a growing accountancy and bookkeeping practice based in Ripon, partnered with us to build a stronger digital presence and reach more clients across North Yorkshire and beyond. The firm wanted to compete more effectively in local searches while expanding visibility into neighbouring towns and larger cities.
We began by optimising the homepage around priority terms such as “Accountants Ripon”, ensuring that their core location and services were clearly represented in search results. Dedicated service pages were then created and optimised for bookkeeping, payroll, and wider accountancy services, helping the site target high-value searches in Ripon and across North Yorkshire.
To expand their reach, we built new location-focused pages for areas including Northallerton, Harrogate, Birmingham, Liverpool, Sheffield, and Malton. Alongside these, we created specialist service pages covering CIS returns, year end accounts, and self-assessment tax returns. Each page was designed with keyword research in mind, ensuring relevance and the ability to capture new qualified leads.
A structured content plan was also introduced, with regular blog articles supporting core services and addressing key client questions. Topics covered bookkeeping guidance, tax return requirements, year end processes, and the advantages of outsourcing. A blog carousel was added to the homepage to showcase fresh content and support ongoing engagement.
We further strengthened their online authority with improvements to internal linking, technical SEO fixes such as sitemap clean-up, and the placement of local trust signals. High-quality guest posts and external content were secured to build backlinks for key service pages, increasing visibility and credibility.
This work has already delivered strong results. Every Penny Accounts now ranks on the first page of Google for several competitive terms, including accountants Ripon, where they hold multiple top positions. They are also gaining visibility in larger regional markets, with service pages for areas such as Birmingham and Sheffield beginning to rank strongly. With a solid foundation of optimised content, technical improvements, and targeted location strategies, the firm is seeing improved search engine rankings, more visibility across North Yorkshire, and a growing stream of enquiries from new and existing service areas.
If your accounting firm or bookkeeping business needs a stronger online presence, we’re here to help. Our SEO agency for accounting firms and bookkeepers provides comprehensive SEO solutions that improve visibility, drive relevant traffic, and generate qualified leads. Get in touch today for a free consultation and discover how our tailored SEO services can help your firm grow.
SEO helps your firm appear higher in search results when potential clients are searching for accounting services or bookkeeping support. This increases online visibility, drives more enquiries, and reduces reliance on paid advertising.
The most effective strategies include local SEO for map and pack listings, on page SEO for service pages, off page SEO with quality link building, and consistent keyword optimisation. Together, these help accountants get found online and build trust with new clients.
Yes. Dedicated service pages for tax returns, bookkeeping, payroll, and other accountancy services help search engines understand your offering and make it easier for potential clients to find exactly what they need.
Most firms see improvements in online visibility within three to six months. Significant gains, such as increased website traffic and more qualified leads, build over time with consistent SEO efforts.
Working with an agency that understands the unique challenges of professional services ensures your SEO strategy is compliant, effective, and targeted. It means your marketing spend goes further and delivers a competitive advantage in attracting new business.
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