When the MLA introduced us to The Titanium Group, we immediately recognised the potential of a business with real expertise and two strong divisions that serve both domestic and commercial clients. We are proud to welcome them as a new SEO client through our partnership with the Master Locksmiths Association, and we are excited to build a campaign that helps them expand their reach online.
Who The Titanium Group Are
The Titanium Group operates through two highly focused divisions that work together to provide comprehensive security and locksmith solutions.
Titanium Security Solutions provides a wide range of professional security services. These include manned guarding, mobile patrols, event security, site security for construction or vacant properties, key holding and alarm response, and tailored security solutions for both short term and long term requirements.
Titanium Locksmiths focuses on emergency and scheduled locksmith services across the South East. Their services include 24 hour emergency response, domestic and commercial lock changes, UPVC door and window repairs, lock upgrades, boarding up after break-ins, master key systems, and general property security improvements. They are known locally as trusted locksmiths in Hastings and the surrounding areas.
Together, these divisions allow the Titanium Group to support clients who need immediate assistance as well as those who require ongoing, strategic security planning. That mix of emergency response and planned services gives the company a wide target audience which makes SEO especially valuable.
Why We Are Working With The Titanium Group
The Titanium Group already has an excellent reputation, professional accreditations, and a strong service offering. What they need now is greater visibility online so that potential customers can find the right service quickly. Both the security and locksmith markets are competitive, which makes it vital for a business like Titanium to appear prominently when people search for services such as locksmiths in Hastings, emergency locksmith support, commercial security solutions, mobile patrols, or key holding services.
Our aim is to create a unified but clearly structured online presence that supports both divisions. We want to establish Titanium as the go to provider for locksmith call outs and planned lock maintenance and also as a trusted choice for commercial and construction security services.
Our Approach To The Campaign
Our campaign for the Titanium Group will be delivered in phases so we can build strong foundations and then grow their visibility over time.
Understanding Goals And Opportunities
Our first task is to ensure the online representation of the business matches its real life professionalism. We want users to understand immediately who they are, what they offer and how the two divisions complement each other. We will also identify the most valuable search terms for each service area and create a roadmap that allows us to target everything from national level security terms to highly localised locksmith searches such as locksmiths Hastings, locksmiths East Sussex, and emergency locksmith near me.
Website Improvements And Content Development
We will begin with a full site review for both domains. This includes restructuring service pages, improving page clarity, and creating new content where needed. Detailed service descriptions, FAQ pages, location targeted content and case study style examples will all help users and search engines understand exactly what Titanium can offer.
Technical And On Page SEO
We will ensure that both websites follow best practice for speed, structure, user journey, metadata and keyword optimisation. Our goal is to help Titanium appear for both broad and specific queries which include:
- Locksmiths in Hastings
- Emergency Locksmith Hastings
- UPVC Door Repairs
- Commercial Locksmith Services
- Manned Guarding Services
- Key Holding and Alarm Response
- Mobile Security Patrols
Link Building And Industry Authority
As part of our work with the MLA, we understand the importance of trust and accreditation in this sector. Our outreach and authority building work will support Titanium in strengthening their reputation online. Quality links, brand mentions and location signals will help increase their search visibility and perceived trustworthiness.
Why Local SEO Matters For The Titanium Group
Local SEO will play a crucial role in this campaign. Locksmith services in particular rely heavily on location targeted search. When someone is locked out or dealing with a broken lock, their search is almost always local. They will search for phrases like:
- Locksmith Hastings
- Locksmith Near Me
- Emergency Locksmith in East Sussex
- 24 Hour Locksmith Services
If Titanium Locksmiths is not visible for these terms, they risk missing out on high intent customers who are ready to call immediately.
Local SEO also matters for the security division. While many of their contracts are planned or long term, potential clients still tend to search using local intent terms such as manned guarding Hastings or security patrols East Sussex. By improving local ranking signals, we can ensure Titanium appears prominently for both urgent searches and research based queries.
Throughout the campaign we will optimise service areas, improve local landing pages, build citations, ensure accurate NAP information and create content that supports real search behaviour in the towns and regions they serve. This work will help Titanium dominate both the locksmith and security search landscape in their key service areas.
What We Expect To Achieve
Our goal is to create a strong, sustainable and long lasting online presence for both areas of the Titanium Group. By improving content quality, keyword strategy, visibility, technical performance and local authority, we expect to increase both traffic and enquiries across the entire business.
For Titanium Locksmiths this will mean more emergency call outs, more lock replacement jobs, more repair bookings and more commercial enquiries. For Titanium Security Solutions this will support steady growth in commercial contracts, construction security work and professional guarding services.
Looking Ahead
We are excited to work closely with the Titanium Group throughout their SEO campaign. Their professionalism and dedication to high quality security and locksmith services provide an excellent foundation for strong digital growth. As we continue to optimise, build authority and strengthen their online presence, we look forward to delivering consistent and measurable results.
If you are a business owner who wants to improve your visibility online, we would be happy to help you achieve the same results we are working towards for the Titanium Group.