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A Complex Platform Migration Made Simple
Dogmatic is an award-winning eCommerce brand, designing and supplying high quality dog collars and leads. Their products give owners better control while ensuring comfort and safety for dogs.
They operate in a competitive online retail space where profitability depends on how efficiently paid media converts demand into revenue.
Dogmatic were generating traffic, but it was not converting into profitable growth.
Before working with us, their campaigns delivered:
This created a common but costly problem. They were paying for visibility, but not capturing enough value in return.
High traffic without strong conversion performance leads to:
The strategy focused on volume, not commercial efficiency.
We rebuilt the account with a clear objective: generate more revenue from better-quality traffic, not just more traffic.
Search campaigns limited how products appeared and who they reached. We implemented Performance Max campaigns to unlock:
Instead of targeting people researching dog training, we targeted people ready to buy dog leads and collars. This shift moves users further down the buying journey, increasing conversion likelihood.
We separated campaigns into product-specific asset groups.
This gave us:
Instead of treating all products equally, we prioritised what actually generates revenue.
We refined targeting to focus on high-intent audiences.
This is where most PPC accounts fail, they chase traffic instead of intent.
Within just one month, the impact was immediate and measurable:
This is where the real value sits:
We reduced impressions and clicks, but increased conversions by over 300%. This shows the campaigns now attract people ready to purchase, not just browse.
CPA dropped from £9.76 to £1.10.
This means:
Revenue increased from £4.2k to £17.2k in a single month. This is not just growth, it is efficient growth. The campaigns now generate significantly more return from the same investment.
With an ROI increase of over 767%, the account is now in a position to scale.
This gives Dogmatic the ability to:
The results from Dogmatic’s PPC transformation are not just a short-term success, they demonstrate a repeatable model for scalable growth. By shifting to Performance Max campaigns, we were able to optimise for both higher-quality traffic and improved return on ad spend, resulting in a 302% revenue increase and an 88% reduction in CPA in just one month.
This framework isn’t limited to Dogmatic alone. It’s a scalable strategy that can be implemented for any eCommerce brand aiming to unlock their paid media potential. With consistent performance improvements, we’re setting Dogmatic — and other clients, up for long-term growth.
If your campaigns focus on traffic instead of conversions, you will limit your growth. Dogmatic did not need more clicks. They needed better targeting, smarter structure and a performance-led strategy. That is what turns ad spend into revenue.
If your campaigns are generating traffic but not delivering results, you are leaving revenue on the table.
We help you reduce wasted spend, increase conversions and scale your business with confidence.
Speak to our team today and start building campaigns that drive real, measurable growth!
“We were seeing plenty of traffic before, but it wasn’t translating into sales. Since working with Outrank, the difference has been huge. Not only has our revenue increased significantly, but the quality of traffic and conversions has completely changed. The team took the time to understand our products and rebuilt our campaigns in a way that actually delivers results. We now have a strategy we can confidently scale.”
