Paid Social Consultant

Location: Middlesbrough

Salary: Competitive

Job Type: Full-time

About the Role:

We’re on the hunt for a Paid Social Media Consultant to join our collaborative team and help drive our business to new heights. As a fast paced, dynamic, and forward-thinking digital agency, we’re looking for someone who shares our energy, creativity, and passion for innovation.

Implement Paid Social strategies with precision – Lead the planning, execution, and optimisation of tailored paid social campaigns, ensuring measurable performance and ROI.

Develop full-funnel digital strategies – Align campaigns with business objectives, KPIs, and commercial targets across the full digital landscape.

Collaborate across departments – Work closely with SEO, Email, Social, Design, and Development teams to deliver cohesive, multi-channel solutions.

Communicate effectively – Provide regular updates to clients, teammates, and management on strategy, campaign performance, and growth opportunities.

Contribute to holistic strategies – Play an active role in shaping omni-channel client strategies and defining measurable goals for success.

Stay ahead of the curve – Keep up with the latest paid social trends, platform developments, and digital innovations.

Share your expertise – Contribute to the company blog and social platforms, showcasing insights and thought leadership in paid social and digital performance.

Key Functional Areas of Responsibility

• Take charge of crafting, developing, and executing bespoke paid social and digital strategies, ensuring seamless cross-channel alignment.
• Manage and optimise campaigns across Meta Ads, LinkedIn Ads, Pinterest Ads, and other relevant paid platforms.
• Lead A/B testing initiatives and adopt a continuous test-and-learn approach to maximise ROI and campaign effectiveness.
• Create digital assets, graphics, and compelling social media copy to support both paid and organic initiatives.
• Manage organic social channels, driving audience growth, engagement, and brand visibility.
• Monitor budgets, performance metrics, and ROI, ensuring campaigns align with client objectives and key KPIs.
• Use data-driven insights to refine strategies, uncover growth opportunities, and deliver commercially focused improvements.
• Deliver campaigns that strengthen brand positioning while applying brand-led thinking within a retail-focused marketing environment.
• Identify and address performance challenges or client relationship concerns with clear solutions and actionable ideas.
• Develop and nurture key client relationships, acting as a trusted advisor on paid social and digital performance.
• Collaborate with external agencies and partners where required, managing briefs and outputs effectively.
• Contribute to new business pitches and internal marketing initiatives to support agency growth.