Meet Active Windows, a North East-based double-glazing windows and doors company and one of our longest-established clients. Active Windows sought help from Outrank with a vision to expand their local business. Outrank is a leading SEO agency who shares a clear mission with Active Windows: to establish a strong online presence and drive organic traffic to their website. Here, we delve into how Outrank’s expertise in SEO and website development transformed Active Windows into a thriving online contender.
At Outrank, we are known for supporting businesses across the UK, who operate in a diverse range of industries in order to maximise their digital potential. Our partnership with Active Windows, a thriving North East-based double glazing company, meant that we were trusted with the task of creating a flawless website as well as implementing a foolproof SEO campaign in order to enhance their online visibility.
We didn’t just build Active Windows a new website; we provided a place to showcase their wealth of experience and an impressive range of services. We used the Wordpress website platform for the new website. Wordpress’s flexibility and performance make it a reliable choice for building a website, and they provide a wide range of themes and plugins to customise the site’s design and functionality. With a bold design, crystal-clear images, and an intuitive layout, we made sure Active Windows would stand out from the competition and that visitors could easily find the products they were looking for.
Once we had this professional and visually appealing website up and running flawlessly, it was time to dive into the next phase: implementing an SEO strategy. Active Windows’ next goal was to supercharge its online presence and boost sales. We carefully assessed Active Window’s unique needs and concluded that a comprehensive SEO strategy was the way to go. Going organic would mean more traffic and a flood of new inquiries, strengthening Active Window’s online presence.
To begin with, we took a deep dive into Active Window’s online world; our aim was to improve visibility for specific keywords and locations, both on and off the website. We analysed everything – from the content and technical aspects to building quality links.
We also made some significant improvements to enhance the website’s user-friendliness. Our main focus was boosting rankings, starting locally, and eventually expanding to other locations. Our mission was clear: more website traffic and more inquiries. And we didn’t stop there; we also guided Active Windows on SEO strategies and digital marketing to achieve these goals.
Outrank initiated the project by revamping Active Windows’ website with the following improvements: responsive design and mobile-responsive design were needed to ensure a seamless user experience on all devices. As well as enhanced user navigation, the website’s navigation was streamlined to ensure easy access to services and contact information. Optimised content was provided, which covered high-quality, SEO-friendly content being created to showcase Active Windows’ expertise and product offerings.
Extensive keyword research was carried out in order to identify the most relevant and high-traffic keywords in the double-glazing industry. Outrank then optimised on-page elements, including meta tags, headings, and image alt text, to align with these keywords. Considering the local nature of Active Windows’ business, a targeted local SEO strategy was put together, including a GMB optimisation. We optimised the Google My Business listing with accurate information, high-quality images, and regular updates.
Local citations were also provided to ensure Active Windows’ presence in relevant local directories and listings. Outrank also covered a content marketing strategy, creating informative blog posts and articles on topics related to double glazing, energy efficiency, and maintenance. This showcased Active Windows as an industry authority and attracted organic traffic.
A strategic link-building campaign was launched to acquire high-quality backlinks from reputable websites in the home improvement and construction niches. Outrank consistently monitored website performance, organic rankings, and traffic metrics. Regular reports were provided to Active Windows for progress tracking and strategy adjustments.
The collaboration between Outrank and Active Windows led to significant accomplishments, including a substantial increase in organic traffic. Organic traffic to the website witnessed a remarkable increase, driving more potential customers to the site. Another huge improvement involved positive search engine rankings, Active Windows’ website started to rank higher in search engine results pages (SERPs) for relevant keywords, boosting visibility.
The next area of improvement showed enhanced user experience, this redesign of the website resulted in improved user engagement and longer visit durations, reducing bounce rates. The Google My Business new visibility also helped Active Windows to stand out in local search results. Through content marketing and link-building efforts, Active Windows solidified its position as an authority in the double-glazing industry.