Services: SEO, Website Development.
MPD Built Environment Consultants Limited, a planning consulting firm based in Merseyside, came across Outrank and were intrigued to see how they could help them to take their already successful business and positive online presence further. Take a look at how we took a MPD Built Environment Consultants Limited to the top of the search results and supported the company’s overall growth.
After coming across Outrank, Mike, director at MPD Built Environment Consultants Limited, spoke with our accountant management team, and purchased a Google My Business optimisation package. The GMB listing picked up on Google and its success meant that MPD Built Environment Consultants Limited started to see an increase in the number of enquiries from customers as well as an uplift in their website’s traffic. With a wealth of experience in planning consultancy, Mike was keen to take the business further and start to cover other areas across the North West as well as their base in Merseyside. While Mike hadn’t originally considered a new website, we demonstrated a number improvements that could be achieved from a brand-new website build. So, we set out to provide the full package – responsive web design and development along with a search engine optimisation plan. The aim was to improve their online presence and Google rankings while targeting North West as well as increase conversions and customer website clicks.
The web design and development process
The account management team worked closely with Mike, before passing the project on to Outrank’s web developers and designers. With the opportunity to create something unique, we ensured a responsive design which focused on MPD Built Environment Consultants’ brand identity, this was achieved through the use of colours and images, as well as including effective calls to action across the site to increase enquiries. We also reviewed the company’s consultancy and planning services, along with Mike's requirements which helped to create the foundations for the new website. Another essential for the website included a contact form, helping Mike’s business to stay one step ahead of his competitors. This form allows clients to include their details and the service that they require, the contact form will then notify the MPD Built Environment Consultants team who can arrange a call back. Incorporating contact forms into the site can help to make the platform as responsive and user friendly as possible which will also have a positive effect on conversions.
The SEO campaign
The search engine optimisation plan that we created for MPD Built Environment Consultants included content optimisation, technical improvements and link outreach. The content part of the plan included writing new optimised service and location pages, the location pages would target the company’s base in Newton-le-Willows, as well as the local and surrounding areas. These pages were created and added to the site over time, slowly introducing new keywords and strong pieces of content to the site and to Google, this will help to gradually improve the site’s strength and stop it from being flooded and overloaded with new content all in one go, as this can have a negative effect on rankings. These new pages and service pages were all based on a range of research including keywords, related and semantic terms and competitor research. Creating these pages first added strength to the site by ranking for a range of services and locations, this helped to add overall strength to the site which will work towards targeting the main keywords and key terms for planning consultancy.
The technical factors of the SEO plan for MPD Built Environment Consultants included a range of further optimisation work to the website itself. This included incorporating schema markup, there are many different types of schema that can be inputted into a site but the two that were the most essential at this point were review schema and local business schema. This was a really important area to consider for MPD Built Environment Consultants’ SEO due to the nature of the services that they provide and the North West area that they are targeting.
The link outreach part of the SEO plan involves acquiring a range of links which will help to promote the website’s strength and overall positively affect a site’s Google rankings. We set out a link plan for MPD Built Environment Consultants’ website, their backlink profile was fairly low and we saw lots of opportunities to improve their link strength. The link outreach that we carried out included NAP consistent citations, NAP consistent backlinks and premium link outreach. All of these links help to enhance the website’s organic visibility on Google and as the link campaign goes on, the visibility will improve and helps to attract more qualified traffic which will then increase leads and online enquiries.
The main outcome for MPD Built Environment Consultants Limited’s new website and SEO campaign was to increase their online presence and overall business growth. A close working relationship, allowed us to fully understand their business, which gave us a greater advantage when putting together an online plan. From using new web development techniques and innovative tools to putting together a foolproof SEO campaign, we helped to ensure a better future for director Mike and MPD Built Environment Consultants Limited. At Outrank we believe everything is possible, if you have a project that we could work on together, then don’t hesitate to get in touch with us.