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Only Oak

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Only Oak

Introducing Only Oak – a leading online furniture brand that is pioneering excellence in the furniture industry with a range of quality furnishings. Should you be in search of a cosy sofa for your living room or an elegant dining table to complete your dining space, Only Oak has you covered. We are one of the largest furniture distributors in the UK and we offer an extensive range of products that can cater to all of your requirements. What’s more, we proudly stock these products from some of the most renowned furniture manufacturers, ensuring that our customers have access to top-quality furnishings that elevate their living spaces.

Rest assured, every single piece of furniture at Only Oak is crafted to meet the most stringent quality standards, guaranteeing you the highest level of excellence. We exclusively collaborate with cutting-edge manufacturers, setting the benchmark for quality and durability in our furniture offerings. In addition to our industry-leading furniture, our team is always available to provide you with valuable information and expert advice, ensuring that your furniture selection is not only stylish but also perfectly tailored to your needs.

Only Oak’s partnership with the Outrank team spans several years and has played a pivotal role in their sustained success. Throughout our journey of enhancing search rankings and evolving our websites, we’ve propelled Only Oak to unprecedented heights, firmly establishing it as a frontrunner in the UK’s furniture industry. The robust synergy between our teams has undeniably been the driving force behind their enduring growth and dominant presence in the market.




The Problem

Only Oak Furniture is a reputable online furniture store specialising in high-quality oak and hardwood furniture. With a vast product range and a commitment to customer satisfaction, they have earned a solid reputation in the furniture industry. However, despite their exceptional offerings, their website was not performing optimally in terms of organic search visibility, user experience, and conversion rates.

In the ever-expanding digital marketplace, having a strong online presence is paramount for businesses looking to thrive. Only Oak Furniture, a leading online furniture retailer in the UK, recognised the need to refresh its website and enhance its SEO strategy to remain competitive and reach a wider audience. Outrank’s team of dedicated SEO consultants were tasked with the challenge of optimising their website and providing comprehensive web development and design services.

With rapidly intensifying market competition, we put together a comprehensive website design and development plan, complemented by a strategic SEO marketing campaign. This multifaceted approach aimed to catapult Only Oak up the Google rankings for competitive keywords while attracting precisely targeted web traffic to their digital doorstep.

With the exciting launch of the new website, attention seamlessly transitioned to the next phase of the project, the strategic optimisation of Only Oak’s online presence through Search Engine Optimisation. This strategic initiative was designed to support Only Oak’s visibility and digital reach, ensuring prominent rankings in search engine results and attracting a broader online audience.

The SEO campaign is an ongoing and dynamic task, marked by consistent advancements in scaling the rankings for a carefully curated selection of terms. This consistent progress has translated into a month-over-month increase in web traffic. The influx of new customers has not only driven sales to new heights but has also supported a dedicated and loyal customer base, with continued support from those who initially discovered the company online.

The Solution

We provided a new website to showcase the company’s extensive range of high-quality products. We used the WordPress platform, WordPress is one of the most widely used CMS platforms and it can also be used for eCommerce businesses. Using the integration of the WooCommerce plugin, we created a dynamic eCommerce store, WordPress with WooCommerce provides the authority of complete customisation in terms of the layout and themes of the website.

Following the successful delivery of the new website, the project progressed to its next phase: the execution of the website’s robust SEO strategy. With Only Oak now firmly established online, we set out to fully optimise its digital presence and drive towards enhanced online visibility and boosting sales.

After evaluating Only Oak’s specific requirements, it became evident that providing a new SEO strategy would be the best way to support website traffic. This organic approach aims to boost visitor numbers as well as new sales, helping to establish Only Oak’s brand presence further.

We implemented a new organic strategy with the objective of supporting organic growth and enhancing visibility, we set out to do this through industry-specific keywords and key terms. This covered both on-site and off-site factors, including content, technical elements, and creating a robust backlink profile. As the Only Oak’s product portfolio continued to expand, our strategy remained adaptive to ensure that it realigned with the evolving brand.

In order to create an improved user experience, we ensured that significant areas across multiple areas of the website’s SEO were supported. Our main goal was to improve rankings, starting with a localised focus and scaling up to a national search level. Throughout this journey, our commitment focused on driving heightened website traffic and covered an influx of new inquiries. We also understood the importance of getting to know clients, providing SEO strategies and digital marketing principles as integral means to achieve these objectives.

From the outset, Outrank assured Only Oak that their commitment to quality would surpass anything that we had previously encountered; we also aspired to set new benchmarks for excellence and true to our word, the outcomes have soared beyond expectations, leaving Only Oak absolutely delighted with the remarkable results achieved.

The Package

At Outrank, we specialise in producing e-commerce web designs that will provide a seamless journey from start to finish. We cover every step of the buying process, from effortless navigation through product pages to the visual appeal of product images.

When it comes to SEO and digital marketing, content is essential, we offer expert keyword research for each campaign and will target the most valuable terms. Your page content is the foundation of your business and serves as the initial impression on your website visitors. We put together content that will align with your business identity as well as catering to Google’s algorithm and the targeted keywords. We then track positions and rankings by using top-tier industry rank trackers that will monitor your current positions and growth, providing you with invaluable insights on a daily and monthly basis.

Link building plays an important role in successful SEO strategies, when it comes to links, fostering a natural and diverse link profile is essential and it will need to include a blend of both low and high-quality links, both follow and no-follow. At our agency, we ensure a comprehensive link-building pyramid strategy that covers a range of elements such as citations, competitor backlinks, paid listings, guest posting, and press releases. Building an authoritative and organic backlink profile is pivotal when it comes to the success of your campaign. To track and monitor the impact of backlinks on your campaign, we also utlise industry-leading tools such as AHREFs and SEMrush.

Ensuring that search engines can effectively crawl and index your website is paramount, and this is where the technical aspect comes into play. Through the use of various tools, including Search Console, we assess your website’s current performance and identify opportunities to enhance its overall technical architecture. Although these changes may appear minor, their potential impact can be substantial, underscoring their importance. At our agency, we are proud to boast a dedicated team of technical search experts and developers who excel at implementing these crucial improvements.


Only Oak were looking for an experienced e-commerce, web design, and SEO partner to help establish their prominent furniture supplier brand. Their search led them to the discovery of Outrank Agency, a firm who provides innovation in responsive web design as well as the implementation of cutting-edge SEO techniques. We make it our mission to secure a brighter future for all our clients, which is manifested through user-friendly websites, elevated rankings in search engine results pages (SERPs), and improved click-through rates (CTR). When you choose Outrank to grow your business, trust that satisfaction is the only outcome we deliver!

The team at TR2 Creative sought an SEO company to enhance their online presence, and they were delighted with the direction Outrank provided. Here at Outrank, our team of fully-fledged SEO specialists continuously strives to go above and beyond for each and every one of our customers. With every new SEO project we undertake, we employ new techniques and innovative tools, all with the ultimate goal of ensuring a brighter future for our clients – from higher rankings in the search engine results pages (SERPs) to improved click-through rates (CTR). At Outrank, we firmly believe that everything is possible. Why not give us a call and discover how we can elevate your business further in the digital landscape?

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