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Synergy UK, a Sheffield based IT support company, was looking to take their already thriving business further online. They found Outrank and were interested to see how the SEO Agency could help them to further their online presence, as well as take their rankings to the top. Here we take a look at how we supported this business’s growth online and in the search engine results.
The website was lacking content, so we decided to put together some fresh relevant pages of optimised content to try and improve it. The content included service and location pages that were optimised by our SEO team, this was an important area and was essential that the wording reflected the brand and services that Synergy UK provide. The pages were based on IT support services and included a number of keywords, related terms and competitor research, the focus also covered city locations across the UK. The pages involved introducing new keywords and strong pieces of content to the site and to Google. This will help to overall provide strength to the site which will work towards targeting the main keywords and key terms for IT support services.
The technical areas of the SEO plan for Synergy UK included a range of further optimisation work to the website itself. This involved making the website more responsive, our technical team added accordions to the page’s that had frequently asked questions sections, the accordions were much more user friendly and also more complimentary to the design of the page.
The link outreach plan of Synergy UK’s SEO project involved outreach to links that will help to improve the website’s current strength, as well as promote an overall positive effect on the site’s SERPs on Google. Outrank’s SEO team provided a link plan for Synergy UK’s website and after carrying out an assessment on their current link profile, we saw many opportunities where we could improve their link strength. The link outreach that we carried out included citations and paid links.
The team at Outrank Agency researched and submitted a number of citations to support Synergy UK, the local and niche citations that we built aim to help to improve the brand’s presence across the web as well as support referral traffic from Synergy UK. When it comes to paid links, this includes national directories submissions, they are designed to improve the business’s presence across the web and also aim to support referral traffic. The paid links that we submitted and acquired will also improve the overall domain metrics – trust and citation flow.
Link outreach aims to help to improve a website’s organic visibility on Google as well as in the SERPs and also to increase visibility and help to attract more qualified traffic, which will increase leads and online enquiries.
Sam was looking to take his business, Synergy UK further, and he was pleased to come across Outrank Agency. He trusted our specialists and we provided successful SEO techniques that also helped to improve the firm’s online visibility, rankings and brand awareness. After working closely with Sam and this team, this allowed us to go further and support the company’s online growth with responsive SEO strategies like link outreach. So what are you waiting for? Outrank can help grow your business online today!
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