You have made the decision that you need a website for your business, and you have chosen the specific type of website that you need, such as an e-commerce website. Now, you are ready to put the feelers out so you can choose a web design agency that can turn your dream into reality.
We know that it can be an extremely confusing experience when it comes to comparing web design agencies of different shapes, sizes, and costs. But surely they all offer the same thing, right?
What is right for your business may not be right for another, as different web design agencies suit different needs and requirements. In this article, we are going to give you some top tips on how to choose the right web design agency for you.
What To Look For
Look At Previous Work
Usually, you will take a look at the agency’s website first, which should include at least a few examples of their previous work. This will let you figure out whether the agency is able to create websites in a wide range of different styles, and whether or not they will be capable of creating the website that you want. However, you should not just take this at ‘face value’, and should dig deeper into each website in their portfolio.
You should try to figure out whether they have also carried out SEO work on the websites that they have built, and whether that work has delivered results for their clients. You could even try to contact the client directly in order to get a reference and to find out whether they are happy with the work provided.
Is Their Own Website Good?
This is a little obvious, but would you want to hand your project over to an agency that does not even keep their own website in order? Their website is their best chance to show what they are made of; if it looks rubbish, or not completed, it should tell you something about their organisational skills.
How Long Have They Been Operating?
Are they a brand-new business or have they been around for a long time? If the agency you are considering is a well-established one, the fact they have lasted so long means that they are doing something right. You should not completely ignore new businesses though; you should look at the people who will be involved in your specific project, and how long they have been working in the industry. Just because the agency is new, it does not mean that the people working there do not have experience.
Their Standard Of Work
This is probably the most important thing when you are choosing an agency to build your website. If their work is sloppy and the coding is poor, it will have a detrimental effect on your company for years to come if you choose to use them. You should ensure that the website that you receive is as responsive as possible and gives the best user experience on all devices available (desktop, laptop, mobile, tablet). This goes far beyond just resizing the menus and optimising the images, your website agency must also take into account connection speed, and behavioural changes when different devices are being used. All of these things combined show their standard of work.
Worth The Money?
Cost is important to businesses, so you need to know what you actually get for the price of the project. Some agencies are cheaper than others, but that does not necessarily mean that the work they produce is better; this is one of the most important factors that you should research before making your final decision. Think about how much work goes into populating your website, does it take a lot of time and effort, or is it just a simple copy and paste?