How to Find the Right SEO Agency
If you are wanting to be a high flying and successful business, regardless if you're a small, medium or large business then it would be in your best interest to have an SEO campaign or strategy put in place. The best way to conceive a top notch SEO campaign is by collaborating with a reliable and reputable SEO agency, but finding one can be easier said than done. We’ve listed our top tips on how to decide on the best SEO agency for your business.
Stage an Interview
Finding the best and most suitable SEO agency for your business is very much like finding the right candidate for your business. You should ask your potential SEO agency some key questions, thinking about the most important questions beforehand so that you’re prepared. Some example questions can include:
- What content have you created in the past
- What is your area of specialisation
- Who are your main competitors
- What is your approach when working with clients
- What work do they carry out eg meta, content, technical work
When speaking to a reputable agency they should be able to tell you what keywords they are currently ranking for and how they can help you to determine the best keywords for your target audience. The way they answer your questions will tell you a lot about the quality of their work.
When it comes down to SEO, quality is always better than quantity and this is true for link building as well. It’s important to have good quality, organic links, rather than a massive amount of links that come from questionable domains which can be harmful instead of improving your SEO rankings.
Reputable SEO agencies such as ourselves know how to build the best links with great metrics such as trust flow or domain rating, helping your website rank higher in Google via links that originate from high quality domains that are relevant to your specific industry. When link building is done in this way, it tells Google that your website is trustworthy and legitimate and Google, in turn, will rank you higher.
Understand their Prices
There are so many SEO agencies out there and therefore prices will vary. It’s always a good idea to try and understand what is and what isn’t included in the price quoted. If an agency is good, they will be more than willing to give you a breakdown of their rates. You will often find that you pay more because you will have an entire team of SEO experts working on your campaign.
Take a Look at Their Own Website
Finally one of the most basic ways to check whether an agency is reputable or not is to have a look at their own website. Is it aesthetically pleasing and is it considered to be good web design? Easy to navigate? And most importantly does it give a good impression?
It’s important to remember that an SEO agency will never be able to optimise your website and improve your SEO rankings if their own isn’t of the highest quality. Other signs to be aware of include spelling and grammar mistakes, lack of originality and poorly written content. At the end of the day, if you want your website to rank as high as possible, try and work with an agency that provides top quality work, even if it means paying a little bit extra.