David Liddle Plumbing & Heating: Boosting Local Relevance With Targeted SEO

David Liddle Plumbing & Heating partnered with Outrank to strengthen their online visibility across the North East, targeting service areas where local search competition was increasing. With a strong reputation for reliability and customer care, the business wanted to ensure its digital presence reflected the same professionalism it delivered on every job.

Through a structured SEO campaign focused on technical improvements, high-quality local content, and authority building, Outrank helped drive significant gains in organic visibility and engagement. The campaign continues to evolve monthly, ensuring David Liddle Plumbing & Heating maintains its competitive edge and continues to rank prominently for core plumbing and heating services.

David Liddle Plumbing & Heating is a well-established, family-run business based in Houghton-le-Spring. Serving homeowners and businesses across Sunderland, Durham, and the wider Tyne and Wear area, the company is known for professional, dependable plumbing and heating solutions.

Their key services include:

Their focus on customer satisfaction, quality workmanship, and transparent pricing has built a loyal local following. Outrank’s role has been to transform this strong offline reputation into measurable online success – ensuring potential customers find David Liddle Plumbing & Heating when searching for trusted local engineers.

By aligning content with user intent and improving technical performance, Outrank created a platform for sustainable growth that continues to deliver results month after month.

From the outset, our approach focused on optimising content for local search intent. We carried out detailed keyword research to identify how potential customers were searching for plumbing and heating services across the region.

Each page was rewritten and restructured to improve clarity, user engagement, and SEO performance. New service pages were created for specific locations and high-demand services, while existing pages were enhanced with focused metadata, localised headings, and better internal linking.

By ensuring that every page offered clear, relevant, and conversion-focused content, we improved user experience and made it easier for search engines to understand the business’s expertise. Supporting blogs were introduced to provide seasonal advice and plumbing tips, reinforcing authority and keeping content fresh throughout the year.

This combination of keyword optimisation and value-driven content led to stronger rankings for multiple high-intent terms and a measurable increase in organic clicks and enquiries.

Building trust and authority was a key part of the strategy. Outrank developed a structured backlink campaign designed to increase the site’s domain strength and relevance in the plumbing and heating sector.

We focused on acquiring high-quality backlinks from local directories, trade associations, and regional business listings, ensuring every citation was accurate and consistent. Additionally, guest posts and contextual placements were secured across reputable UK home improvement and local service platforms, helping to diversify the backlink profile and strengthen organic reach.

Each link served a purpose – to build credibility, signal trust to Google, and enhance visibility in the local search ecosystem. This careful, ongoing approach continues to pay off, contributing to stronger rankings and long-term SEO resilience.

For a business like David Liddle Plumbing & Heating, local SEO is the foundation of success. Outrank ensured every aspect of their local presence was optimised, from their Google Business Profile (GBP) to structured local citations across trusted platforms.

The GBP listing was enhanced with optimised service categories, high-quality imagery, and targeted local keywords to improve performance in the local map pack. Regular updates and reviews help maintain engagement and reinforce trust signals.

Beyond Google, Outrank executed a citation-building campaign, ensuring the business appeared consistently across key directories, including Yell, Thomson Local, and Checkatrade. This ensured a unified NAP (Name, Address, Phone) structure, which is essential for strengthening local relevance.

The combination of strong local signals, optimised on-site content, and off-site authority has helped David Liddle Plumbing & Heating outperform competitors in search visibility across multiple North East locations – a result that continues to grow through ongoing monthly SEO management.

The campaign has delivered clear, measurable progress across every area of performance. David Liddle Plumbing & Heating now enjoys stronger local visibility, greater search reach, and a steady increase in high-quality website traffic. The improvements achieved reflect the power of a well-structured, locally focused SEO strategy built on expertise and attention to detail.​

By refining technical performance, enhancing content relevance, and strengthening authority signals, the business has established a solid foundation for sustainable growth. Their website continues to attract more local users searching for plumbing and heating services, while engagement rates and enquiry levels have risen in line with improved rankings.

The ongoing SEO partnership with Outrank ensures that growth continues month after month. Through regular reviews, new optimisation opportunities, and consistent content updates, David Liddle Plumbing & Heating maintains strong momentum – positioning the business as one of the leading local service providers in its region.

Local SEO success doesn’t happen by chance – it’s the result of strategy, consistency, and expertise. At Outrank, we specialise in helping businesses like David Liddle Plumbing & Heating build lasting online visibility and generate quality local leads.

If you want to strengthen your search presence, grow enquiries, and establish your business as a trusted local leader, our team is ready to help.

Get in touch with Outrank today to discover how targeted SEO can drive your business forward.