Supporting Training Industry Leaders
Jason Rowley Ltd is a trusted name in the delivery of accredited training courses across the utilities, health, and safety sectors. From EUSR-approved SHEA training courses and SCO courses to First Aid certifications, their professional training services are vital for businesses and individuals across the UK.
However, their digital infrastructure wasn’t keeping pace with their reputation. With an outdated website, an externally managed booking system, and limited functionality for e-commerce or digital marketing, Jason Rowley Ltd needed a full-scale digital revamp. That’s where Outrank stepped in.
The Challenge
Jason Rowley Ltd came to Outrank with four core challenges:
- An outdated website with a clunky interface and limited mobile responsiveness.
- A third-party booking system that took users away from the site – leading to drop-offs and a disconnected brand experience.
- No integrated order management system, making tracking and reporting laborious and inconsistent.
- Limited digital marketing readiness, especially for SEO and PPC.
Our mission was to rebuild their website from the ground up – with an eye on performance, user experience, and marketing capability.
The Solution
1. A Fresh, UX-Led Website Design
At Outrank, we understand that first impressions matter. We delivered a clean, modern, and professional design tailored to Jason Rowley Ltd’s brand and industry.
- Streamlined menus and clearer navigation pathways.
- Mobile-first responsiveness for users on the go.
- Customised course landing pages with visual hierarchy and clear calls to action.
- Use of brand-appropriate colours and imagery to reflect credibility and trust.
This design wasn’t just about looks – it was built to improve conversions, enhance usability, and reduce bounce rates.
2. Integrated Booking System – From Friction to Flow
Previously, customers were redirected to an external platform to book training courses. This not only interrupted the customer journey but often led to confusion or drop-offs.
Our team designed and embedded a custom course booking system directly into the website. Key features include:
- Live course availability and schedules
- On-site payments and instant booking confirmation
- Automated email reminders and booking receipts
- Admin tools for managing course capacities, reschedules, and cancellations
This improved both the user experience and internal efficiency, while ensuring Jason Rowley Ltd has complete control of their sales funnel.
3. WooCommerce Integration for Order Management
To centralise control over bookings, payments, and reporting, we integrated WooCommerce, one of the most powerful e-commerce systems available for WordPress.
Now, Jason Rowley Ltd can:
- Track payments in real time
- Export financial and customer data
- Manage inventory (i.e. course seats or limits)
- Offer future promotions or bundle discounts with ease
WooCommerce also gives the business flexibility for future expansion – whether that’s offering downloadable course materials, new product types, or even account-based pricing for corporate clients.
4. SEO-Optimised Content Strategy
With SEO and PPC being part of Jason Rowley Ltd’s monthly marketing plan, we knew the site content needed to work harder.
Our team crafted new, fully optimised content for each service and course page. These pages include:
- Keyword-rich content tailored to industry and intent
- Unique course descriptions and use cases
- Integrated FAQ sections to improve both user experience and Google visibility
- Metadata optimisation to support search engine ranking
This ensures that every page on the site supports both organic SEO growth and paid search conversion efforts.
The Results
Since launch, the new website has delivered measurable benefits for Jason Rowley Ltd:
- Boosted online bookings through an easier, more intuitive user journey
- Greater customer retention with fewer drop-offs at the booking stage
- Enhanced internal efficiency by automating booking and payment processes
- Improved Google rankings for key training course search terms
- Stronger PPC performance thanks to better landing page quality and content alignment
Most importantly, the site now reflects the professionalism and credibility of the brand – helping them attract new customers and retain existing ones.
Ongoing Support & Digital Growth
We don’t stop at launch. Outrank continues to work with Jason Rowley Ltd on:
- Monthly SEO strategies, including content development and technical audits
- PPC campaign management, optimising for cost-effective lead generation
- Website updates and performance tracking to ensure ongoing scalability and responsiveness
Our collaborative approach means Jason Rowley Ltd can focus on delivering industry-leading health and safety training – while we handle the growth of their digital footprint.
How We Can Help You
Are you running a service-based business or training company still using outdated tools or disconnected booking systems?
At Outrank, we specialise in building results-driven websites that don’t just look good – they work hard for your business.
Whether you need:
- A full website redesign
- Custom integrations (like booking, CRM, or e-commerce)
- Content marketing or SEO support
- PPC and lead generation strategies
We’ll create a bespoke solution to help you outrank the competition and scale your business online.
Ready to Get Started?
Talk to us today about how we can transform your digital presence.
👉 Contact the Outrank team to book your free consultation.
