Nisai delivers accredited online education to learners who need flexible and supportive alternatives to mainstream schooling. Their programmes help students with SEND needs, attendance challenges, medical issues and those who benefit from personalised learning. Despite offering an established and credible service, the website was not reaching enough parents, schools or local authorities through organic search.
Nisai approached Outrank in July with a clear goal. They wanted more visibility for key service pages, stronger performance for SEND and online schooling queries and a content strategy that matched the needs of different user groups. They also wanted to improve engagement on the site and help more families reach the right learning pathway.
Who Is Nisai Learning?
Nisai Learning is an established online education provider offering accredited programmes to students who need flexible alternatives to mainstream schooling. They support learners with SEND needs, medical challenges, social and emotional barriers, and those who benefit from personalised teaching in a structured online environment. Their approach combines qualified teachers, real-time lessons and a curriculum that meets national standards, giving students a consistent and supported route through their education.
Nisai works with parents, schools and local authorities to ensure every learner receives the right level of guidance. Their platform is designed to remove barriers, improve confidence and make high-quality education accessible to a wider range of students. This focus on inclusion, clear pathways and measurable progress has made Nisai a trusted partner for families and professionals across the UK and beyond.
What We Set Out to Achieve
We started by identifying the issues that were holding the site back. Technical errors, broken links, thin content and under-optimised pages limited search performance. Important sections such as SEND & EHCPs, Flexischooling, and the Schools & Local Authorities pages did not reflect the strength of Nisai’s offer.
We set out to improve the site in four key areas. We focused on technical fixes, service page optimisation, internal linking and a structured content plan to support organic growth. The aim was to help Nisai connect with parents, students and professionals who were actively searching for guidance.
What We Did to Support Nisai’s Growth
Technical fixes and improved site health
We began with stability work to help the site perform better. We fixed broken internal links, addressed orphaned pages, improved thin content and updated titles and metadata for relevance. These early improvements helped search engines understand the site more clearly.
Optimisation of core service pages
From July onwards, we worked through the most important pages on the site. Each page received structure, refreshed content and clearer intent alignment. We focused on early engagement, mid-funnel guidance and decision-stage information.
New pages to address clear search demand
We created new content for areas that lacked representation online. The Wellbeing and Mentoring pages helped Nisai reach users searching for additional academic and emotional support. These pages also supported the wider internal linking plan.
A structured blog rollout to support organic growth
We produced a series of blogs to match parent, student and local authority search behaviour. These articles supported the optimised service pages and helped guide users into the right areas of the site. Topics included flexible learning, SEN support, English language development, wellbeing, transition guidance, attendance challenges and adult learning.
These posts allowed the site to capture early-stage traffic and push authority into key service areas.
The Results
The impact of the SEO work became clear within the first phase of the project. Organic engagement increased by several hundred percent, showing steady growth month after month as the optimised pages gained stronger visibility. The shift was not limited to traffic alone. User behaviour also improved, with visitors spending more time on the site and moving through more pages per session.
What Comes Next for Nisai
The site now has a strong technical base and a clear content structure. Over the next phase, we will continue refining service pages, supporting emerging trends and producing new content that answers parent and authority-level questions. We will also continue expanding the link strategy across blogs, new service sections and updated pages.
With ongoing optimisation and fresh content each month, Nisai is positioned for sustained growth as more learners turn to flexible and accredited online education.
Want Results Like Nisai? We Can Help
If you want stronger visibility, better engagement and a website that reaches the right audience, our team is here to support you. The work carried out for Nisai shows how structured optimisation and a clear content plan can transform performance. Whether your goal is to improve search rankings, strengthen your service pages or build authority through targeted content, we will create a strategy that delivers measurable growth.
If you are ready to take the next step, get in touch with our team today.