Strengthening a Locksmith’s Local Presence Across Berkshire
Lock Solutions, an independent locksmith company based in Reading, partnered with Outrank to enhance its local search visibility and attract more customers across Berkshire. With a strong reputation for reliability and 24-hour emergency service, Lock Solutions needed a digital strategy that reflected its professionalism and helped potential customers in neighbouring towns find their services online.
The Challenge
Before working with Outrank, Lock Solutions had an established website and an excellent reputation for customer service, but its online presence was limited to Reading. The goal was clear: to dominate local search results across multiple key areas including Henley-on-Thames, Bracknell, Camberley, and Maidenhead.
The main challenges included:
- Expanding visibility beyond Reading into competitive local markets
- Increasing organic enquiries for emergency locksmith services
- Ensuring consistency and trust across multiple local landing pages
The Strategy
Our team implemented a comprehensive Local SEO campaign, focusing on area-specific optimisation, content development, and technical improvements to ensure maximum visibility.
Each service area was given a dedicated, fully optimised page targeting location-specific search terms such as:
- Locksmiths in Reading
- Locksmiths in Henley-on-Thames
- Locksmiths in Bracknell
- Locksmiths in Camberley
- Locksmiths in Maidenhead
Every location page was designed to rank for local keywords while maintaining a consistent tone of trust and expertise. The content was structured to reflect user intent, providing clear information on emergency services, residential and commercial lock repairs, and key replacements.
Technical SEO and On-Page Optimisation
Our SEO specialists carried out detailed technical work to improve the site’s performance and local authority. This included:
- Optimising meta data for target locations and primary keywords
- Improving internal linking to strengthen topical relevance between location pages
- Enhancing page speed and mobile usability for users searching on the go
- Implementing structured data to improve local business listings and Google Maps visibility
Content and Authority Building
The content strategy focused on creating locally relevant, high-quality service pages that addressed specific customer needs in each area. Alongside these, we built out supporting content to demonstrate expertise, such as security advice, lock maintenance tips, and 24-hour response details.
To enhance authority and trust, the campaign also included citation building and ongoing optimisation of the Google Business Profile, ensuring Lock Solutions appeared in both the map pack and organic results.
The Results
Through a combination of technical, on-page, and local optimisation, Lock Solutions achieved significant improvements in local rankings and online visibility across multiple target areas.
Key outcomes included:
- Improved first-page rankings for locksmith-related searches across Reading, Henley-on-Thames, Bracknell, Camberley, and Maidenhead
- Increased local website traffic and higher click-through rates from map listings
- More calls and enquiries from customers in newly targeted locations
The campaign established Lock Solutions as a leading locksmith not only in Reading but across the wider Berkshire region.
Continuing the Momentum
Ongoing SEO management ensures the business continues to grow in visibility and performance. New areas are regularly added and optimised as Lock Solutions expands its service coverage across the region.
Summary
This campaign demonstrates how a focused, location-based SEO strategy can transform a local business into a recognised regional brand. By optimising content, structure, and authority signals for multiple towns, Lock Solutions continues to benefit from sustained visibility and consistent lead generation.