Luxury Prestige Hire came to Outrank with one goal: to increase their digital footprint and drive consistent enquiries across the North of England. Specialising in premium Rolls-Royce hire, wedding car hire, and executive minibuses, their fleet serves a wide range of occasions – from luxury weddings and VIP events to group travel for corporate and leisure purposes.
Although the company had built a strong reputation locally through word of mouth, their online visibility didn’t reflect their service quality or fleet prestige. Our challenge was to change that. By developing a focused strategy combining SEO, local optimisation, backlink acquisition and a stylish new website, we helped reposition Luxury Prestige Hire as a leading choice in their industry.
Informative SEO Content
As with every campaign, our journey began with in-depth keyword research and a detailed analysis of the competition. We identified a range of high-value, location-based search terms that had both strong search volume and clear intent, making them perfect targets.
We then created optimised content that not only included these keywords but delivered genuine value to the reader. City landing pages, vehicle category descriptions, and blog posts were written to be both informative and engaging. Our SEO specialists carefully balanced SEO strategy with Luxury Prestige Hire’s premium brand voice, ensuring all content retained a sense of elegance while driving traffic and enquiries.
Local SEO
Given the business’s reliance on location-specific bookings, a comprehensive local SEO approach was vital. Luxury Prestige Hire operates across a broad regional footprint, offering services in areas including Birmingham, Manchester, London, and more. We needed to make sure they were discoverable in each of these areas – not just organically, but prominently in local search results.
Our local SEO efforts included:
- Dedicated landing pages for each key location and service area
- Local keyword targeting in titles, meta descriptions, and H1s
- Implementation of location-based schema markup
- Consistent NAP details across all listings and platforms
- Location-specific FAQs to improve relevance and engagement
To further boost their local visibility, we performed a full Google Business Profile optimisation, refining categories, services, business descriptions, and adding high-quality imagery for each major location. We secured listings on trusted directories such as Bizify and We Get You Found, as well as manually building high-quality citations for each service area. We also implemented regular GBP Posts, helping the business remain active and appealing in Google’s local algorithm.
Comprehensive Backlink Profile
A strong backlink profile is crucial for building authority in any competitive sector. In Luxury Prestige Hire’s case, we focused on securing backlinks from trusted and relevant sources – prioritising sites related to weddings, travel, transport, and local business.
We earned placements through a mixture of outreach, directory submissions, and content syndication. The result? A growing backlink portfolio that supported improved rankings across both broad and localised keywords.
Beyond SEO benefit, some placements also provided referral traffic and brand exposure to ideal customers planning weddings or group events—driving value well beyond search engine metrics.
New Website Build
Before coming to us, Luxury Prestige Hire were operating on an outdated website that no longer reflected the modern, luxurious image of their brand. It was slow, poorly structured, and not mobile-friendly – key issues that were holding back both user experience and SEO performance.
We delivered a fresh template build tailored to their industry, combining speed and flexibility with a clean, professional aesthetic. We applied custom colours and typography to match the brand’s premium identity, using elegant visuals and high-impact messaging to inspire trust and drive conversions.
Navigation was streamlined to prioritise user journey – from selecting vehicle types (including Rolls Royce, mini buses, wedding cars)to making an enquiry. Internal linking was improved to assist both users and search engines, and the site was optimised for performance across all devices.
See For Yourself – Check Out Luxury Prestige Hire Now!
The transformation is more than visible – it’s measurable. Since launching the new site and campaign, Luxury Prestige Hire has seen significant gains in organic traffic, local keyword rankings, and direct booking enquiries. Their Google Business Profiles now feature regularly in the map pack across key areas, and their content ranks competitively for major commercial search terms.
If you’re planning a wedding, event, or luxury group outing and want transport that makes a statement, take a look at what they offer. Visit Luxury Prestige Hire and see how expert SEO and website design can help drive real results.
