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Outrank attends the North East Expo

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Last month, our team at Outrank hit the road for the Newcastle Expo at Gosforth Racecourse, a must-attend event loaded with chances to network, clinch deals, and spark new collaborations. It’s also packed with educational goodies, making it a key date in the North East Business diary—and a perfect excuse to escape the office!

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Adding to the excitement, Linzi, our lead strategist, was invited to speak at the event. She delivered a captivating presentation on ChatGPT, which has fast become a hot topic in digital marketing. Her talk focused on the practical uses of ChatGPT for SMEs, exploring both its strengths and its limitations.

In case you missed it, here’s a breakdown of her key points…

How ChatGPT Fails and Succeeds in SMEs

Business moves fast, but AI moves faster. For small and medium-sized enterprises (SMEs) eager to stay ahead of the curve, ChatGPT, the innovative language model from OpenAI, has become a game-changer. It’s helping businesses everywhere enhance their operations, deepen customer connections, and streamline daily processes.

So, What’s ChatGPT All About?

Imagine having a super-smart friend who can chat about almost anything, help you write stuff, answer your questions, and even crack jokes. At its core, ChatGPT is a generative, pre-trained language model that leverages the Transformer architecture to understand and generate human-like text.

Why Your Business Might Love ChatGPT

ChatGPT is like that multi-talented friend we all wish we had. Need to whip up some content? Check. Are you stuck on a language translation? It’s got your back. Are you looking for programming tips, tutoring, or creative brainstorming? ChatGPT is here for it all. From automating those pesky customer service questions to generating snazzy marketing content and tackling admin tasks, this tool makes your life and business smoother.

Teaching ChatGPT Your Business

To get the most out of ChatGPT, teach it about your business. Think of it as training a new team member. You’ll share your brand’s voice, who you’re talking to, and what makes your audience tick. And just like with any newbie, there’s a bit of give and take. You’ll tweak and refine together, turning ChatGPT into a brand ambassador that truly gets you.

But… It’s Not All Smooth Sailing

As incredible as ChatGPT is, it’s not perfect. Sometimes, it messes up spelling or needs to catch what you’re aiming for. And while it’s super intelligent, it’s not great at learning on the fly or nailing what your specific audience might need. Plus, you’ve got to watch out for those sneaky pitfalls like accidental plagiarism or losing that personal touch with your customers.

ChatGPT’s Place in Your Business

The future’s looking bright for ChatGPT and tech like it. We’re talking about tools that will only get smarter and more in tune with businesses’ needs. But remember, ChatGPT is just one piece of the puzzle. It’s about enhancing what you do, not replacing the uniquely human parts of your business.

Remember, Chat GPT is A Tool, Not a Solution..

Think of ChatGPT as a tool, not the whole toolbox. It’s here to add some oomph to your business, helping you scale and innovate. But like any good relationship, it takes time to build and refine. Keep in mind that ChatGPT is pretty cool, but your vision and touch make your business shine.

If you wish to find out more about ChatGPT or any of the work streams that were discussed yesterday please do not hesitate to get in contact with us.

Why We <3 Expo’s

Expos are always an exciting time, and this year was particularly lively. Our booth was buzzing with activity, attracting many curious visitors eager to explore new strategies for enhancing their businesses.

The event was a fantastic opportunity to network across various industries, not just our own. A highlight was connecting with the team from Flamingo Heights, specialists from Newcastle who are making waves with business podcasts. We couldn’t pass up the chance to join them in the podcast chair and discuss everything SEO and Outrank (snippets to come soon).

We are looking forward to our next Expo already, will you be joining us?

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