When Rockhopper Locks first came to us, they were already known for their rapid response times and trusted locksmith services across Hampshire, Surrey and Berkshire. However, their online presence didn’t reflect their strong local reputation. Competing against national chains and other established locksmiths meant they weren’t always appearing for the right searches in their target areas.
Our goal was to strengthen Rockhopper Locks’ visibility where it mattered most: local search. By implementing a multi-layered SEO strategy, we helped improve their relevance in search results, brought in higher-quality traffic, and positioned them as the go-to locksmith in their service locations.
Rockhopper Locks – Local 24/7 Locksmith Services
Rockhopper Locks offers emergency locksmith services with a 30-minute call-out response, covering homes and businesses in Hampshire, Surrey and Berkshire. Their services range from lock replacements and non-destructive entry to door realignment, anti-snap cylinders, and safe access. With DBS-checked locksmiths, £2 million public liability insurance, and a 12-month guarantee, they deliver both trust and peace of mind to their customers.
Core services include:
- 24/7 emergency locksmith call-outs
- Non-destructive entry methods
- Lock changes, installations, and repairs
- UPVC mechanism and door realignment work
- Anti-snap cylinder upgrades for added security
- Safe access and padlock removal
- Key safe and mailbox lock installations
By making these services more visible online, we ensured that potential customers searching for urgent locksmith help in their area could quickly find Rockhopper Locks.
SEO Location Pages
One of the key areas of improvement was creating dedicated SEO-driven location pages. Before working with us, Rockhopper Locks had a generic service page, but it wasn’t optimised for the variety of towns and cities they covered. This meant they were missing opportunities to rank in important local searches like “locksmith Farnborough” or “emergency locksmith Woking”.
We developed a tailored set of location-specific landing pages, each carefully optimised with relevant keywords, local service information, and strong calls to action. These pages not only increased search engine visibility but also gave users confidence that Rockhopper Locks was active in their exact area.
Backlinks and Guest Posting
High-quality backlinks are a cornerstone of any strong SEO strategy. For Rockhopper Locks, we built a relevant backlink profile that boosted their domain authority and improved their rankings for competitive locksmith terms. By targeting local directories, industry-relevant publications, and high-authority sites, we strengthened their overall online credibility.
In addition to directory listings, we secured guest posting opportunities on regional blogs and home security websites. These placements provided contextual backlinks that signalled relevance to search engines, while also positioning Rockhopper Locks as an authoritative voice in locksmith services and home security advice.
Local Citations
Local citations were another crucial element of the strategy. We ensured that Rockhopper Locks was listed consistently across online directories, including Google Business Profile, Bizify, and We Get You Found. Consistency in NAP (Name, Address, Phone number) information is essential for local SEO and builds trust with both search engines and customers.
We also worked to enhance their Google Business Profile with optimised descriptions, service categories, and location-specific posts. This increased their visibility in Google Maps results, helping them capture more of the “near me” searches that are vital for emergency services like locksmiths.
Relevant Blog Content
To strengthen Rockhopper Locks’ visibility and authority, we built a structured content plan centred around high-intent blog topics. Each piece was designed to answer real customer questions, with titles drawn directly from Google’s People Also Ask section. This approach ensured the content matched live search behaviour, targeting the exact queries potential customers type into Google.
Each article delivered practical advice, from burglary prevention to understanding insurance requirements, while seamlessly integrating targeted keywords and service references. This positioned Rockhopper Locks not only as a service provider but also as a trusted knowledge source for home and business security.
The blog strategy also supported internal linking, helping to reinforce authority across their service and location pages. By aligning user-focused advice with SEO best practice, Rockhopper Locks gained stronger rankings, better engagement, and more qualified leads from organic search.
Looking For Similar Results?
Rockhopper Locks is now consistently appearing in local searches across multiple towns, outranking larger competitors and capturing urgent locksmith leads directly from search engines. Their improved rankings have translated into higher call volumes, stronger brand visibility, and long-term growth across their service areas.
If your business relies on attracting customers in specific local areas, a tailored SEO strategy could deliver the same results for you. At Outrank, we specialise in location page optimisation, backlinks, citations, and content strategies that drive measurable improvements. Get in touch today to see how we can help your business achieve stronger local relevance and lasting results.