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Web Hosting & SEO – Why They Go Hand In Hand 

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As digital marketing continues to evolve, so should the platforms you host your websites on; every single aspect of your online presence needs to be optimised, so when we discuss SEO and ranking factors, we do not mean just the words on the page!

At Outrank, we understand the symbiotic relationship between web hosting platforms and SEO and how one without the other can cause issues for your website optimisation! Our team bring you hosting solutions through our partnership with 20i, one of the most robust hosting platforms available; it has been designed to elevate your website’s potential in all search rankings.

With Outrank and our collaboration with 20i, your website is more than just hosted; it has been primed and readied to visibility, speed and user experience, all ranking factors within the Google Algorithm.

To learn more about the hosting options we can give you, please speak to one of our web developers today; alternatively, read on and learn why web hosting and SEO go hand in hand. Our team have been offering digital marketing services to clients across the UK for several years, let us use our expertise to help you!

 What Is Web Hosting?

Web hosting is the service that allows you, as the website owner, the ability to publish a website or web page onto the internet. It allows for storage space as well as access to websites on services which are either owned or leased, as well as providing internet connectivity, typically through a static data centre.

If you are looking for the landlord of the digital world, it is web hosting.

Every website you have visited online is hosted on a server, with the quality of this hosting platform affecting everything from load times to user experience to accessibility. Web hosting is undoubtedly the backbone of your website and its performance, security and reliability, all ranking factors on Google.

Web Hosting

Understanding The Bond Between SEO And Hosting

The bond between SEO and hosting twists and turns and is deeply rooted, forming a foundation of any website’s success across ranking factors. Some of the main factors that Google searches for in terms of ranking factors are accessibility, speed and security, alongside the obvious, such as content and technical aspects.

Still, when you pair all of these pieces of the puzzle together, you get the link between hosting and SEO. Reliable hosting minimises website downtime, which helps maintain the site’s reputation with users and search engines.

As well as that the right hosting can offer sufficient speed for Google to recognise your website as having a quick response time; it can affect the speed response time for local search queries, helping you rank!

Fast, consistent, and secure web hosting services, like those provided by 20i, directly support SEO strategies by creating an optimal digital environment for a site to thrive in the competitive ecosystem of the internet.

With a vital hosting service setting the stage, even the most meticulously crafted SEO efforts may reach their full potential.

How Does Hosting Affect Your Site Performance?

Hosting significantly influences your site’s performance by affecting its loading speed, availability, and stability.

A superior hosting service such as the one we partner with, 20i, ensures rapid content delivery to your visitors through advanced technologies and robust server infrastructure, which is essential because even a delay of a few seconds in load time can result in visitor drop-off and decreased engagement.

Uptime is another critical performance metric; reliable hosting maintains your site’s constant presence on the web, ensuring that potential customers never encounter a dreaded “page not found” error.

Moreover, hosting can affect the scalability of your website, providing the necessary resources to handle traffic spikes without compromising performance.

Good hosting, therefore, acts as the unseen yet pivotal force behind a smooth, fast, and reliable website, enhancing user experience and supporting your site’s SEO and ranking potential.

SEO Downtime

What Implications Can Downtime Have On Your SEO?

Downtime refers to periods when your website is inaccessible and can have detrimental implications for your SEO. When search engines attempt to visit a page and find it unavailable, they record this as a site error.

Frequent downtime can lead search engines to deem your site unreliable, potentially resulting in lower rankings in search results. It disrupts the user experience, leading to increased bounce rates and a loss of visitor trust, which search engines may interpret as signals that your site does not provide value, negatively affecting your SEO.

Additionally, during extended periods of inactivity, your content cannot be crawled and indexed, meaning opportunities for ranking are missed.

In an environment where a consistent online presence is critical, the stability provided by robust web hosting is indispensable for maintaining and improving SEO health.

What Features Can You Expect From Web Hosting?

Server Uptime: Reliable hosting services guarantee high uptime percentages, ensuring that your website is available to visitors and search engines nearly all the time.

Bandwidth and Storage: Adequate bandwidth and disk space to handle website traffic and store your files, images, and videos without compromising speed or performance.

Domain Management: Tools for domain names, including registration, transfer, and renewal capabilities.

Email Hosting: Custom email accounts at your domain name, enhancing the professionalism of your communication.

Security Features: Essential security measures like SSL certificates, firewalls, DDoS protection, and regular malware scans to protect your site from threats.

Speed Optimisation: Technologies like caching, Content Delivery Network (CDN) services, and the latest PHP versions ensure fast loading times.

Customer Support: Responsive and knowledgeable customer support, available through multiple channels such as phone, live chat, and email.

Control Panel: User-friendly control panel for managing your hosting account, setting up databases, and installing applications.

Backup and Restore: Regular automated backups and easy restoration options to prevent data loss.

Scalability: The ability to easily upgrade your hosting plan to accommodate your site’s growth.

Learn More About Hosting

Learn More About Hosting By Speaking To Our Developers Today!

Unlock the full potential of your website by connecting with our savvy developers at Outrank.

Our team of experts is primed to guide you through the intricate maze of web hosting features, ensuring that you harness the power of 20i’s cutting-edge services tailored to your needs.

Whether you’re curious about scaling your website, securing your data, or simply seeking the best uptime and speed optimisation practices, our developers are ready to provide personalised insights and solutions.

Don’t let unanswered questions about hosting hinder your site’s performance or how well you can perform on Google through rankings! Learn how the right hosting can make a monumental difference in your online presence.

Start a conversation with Outrank’s developers today and propel your website towards unparalleled reliability and success in the digital realm.

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