At Outrank, we’ve always believed that people do their best work when they feel their best. That’s why self-care isn’t just a nice-to-have here, it’s a core part of how we work. As we celebrate International Day of Self-Care on Thursday 24th July, we’re taking time to reflect on how important it is to prioritise wellbeing, particularly in the fast-paced world of agency life.

Why is self-care essential in agency life?

Working in a digital agency comes with a unique rhythm. It’s exciting, varied, and packed with creative problem-solving. But with tight deadlines, client deliverables, and high standards comes the risk of burnout if you don’t take time to recharge.

When your calendar is full and your inbox never sleeps, stepping back can feel counterproductive. But in truth, self-care sustains long-term performance. Regular breaks, healthy boundaries, and mental reset time aren’t indulgences; they’re vital.

At Outrank, we’ve seen first-hand that when our team is well-rested, supported, and empowered to take care of themselves, the work improves. Creative ideas come easier, collaboration flows better, and people feel genuinely happy showing up every day.

We believe in people-first culture

We’ve built a culture that encourages balance, not burnout. That includes:

Open communication around workload and wellbeing
Supportive management that respects boundaries
Flexible working arrangements to suit different needs
Encouragement to take time off, whether it’s annual leave, screen breaks, or logging off on time

We’re proud that this approach has been recognised far beyond our walls. Outrank is currently:

These aren’t just badges—we see them as a reflection of the culture we’ve carefully created and protected.

What does self-care look like in practice?

Self-care doesn’t have to be complicated or time-consuming. At Outrank, we promote small, intentional actions that help our team feel grounded and energised. Here are a few practices we encourage:

Take a real lunch break, away from screens, even if just for a walk or a moment of fresh air
Block out time for focus, uninterrupted work time protects your mental flow
Log off on time, work is important, but it’s not everything
Speak up early, if stress or pressure is building, we talk about it and support one another
Book holidays regularly, stepping away is essential, not optional

These aren’t policies for the sake of it, they’re practices that allow people to thrive in a busy, ambitious workplace.

Why this matters for our team, and our work

We know the quality of our work starts with the wellbeing of our people. When you’re energised, you’re more engaged. When you’re supported, you’re more motivated. And when you’re rested, you’re more creative.

That’s why we don’t wait for burnout to happen before we act. We make space for downtime, personal growth, and mental health every day, not just when the calendar tells us to.

It’s also why we want to use this International Day of Self-Care as a wider reminder to check in on ourselves, and each other. Whether you’re taking five quiet minutes in the day, switching your phone off after work, or booking the day off you’ve been putting off, every little step counts.

Culture is what makes Outrank Outrank

A strong, positive culture doesn’t happen by accident, it’s built, protected, and lived by everyone in the team. As we continue to grow, our focus remains on ensuring our people feel heard, supported, and set up to succeed.

We don’t just want to be a great place to work on paper, we want it to feel that way every day. That means being honest about challenges, flexible in our approach, and human in how we lead.

So as we mark International Day of Self-Care, this is our reminder to keep investing in ourselves, just like we invest in our clients. The work will always be there, but so should your wellbeing.

Looking to join a workplace where wellbeing and success go hand in hand? Get in touch with us, we’re building something different.

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