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1st Call Swindon Taxis

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When in need of a website refresh and an SEO campaign to take their online presence further, 1st Call Swindon Taxis, a local taxi company in Swindon, came across professional website design, development and SEO company, Outrank. Here we take a look at one of our longest established client relationships and how we helped turn their local business around 1st Call Swindon Taxis provide a local, reliable and personal taxi service across Swindon and the surrounding areas, they are open 24/7 and offer both long and short distance travel as well as event hire. They provide 7 seater taxi hire and ensure a professional service as well as a quick, efficient and comfortable journey.

Taking a local taxi firm to the top of the SERP

After coming across Outrank, Andrew Lucas, director at 1st Call Swindon Taxis, spoke with our accountant management team, and purchased a Google My Business optimisation package. The GMB listing picked up on Google and its success meant that 1st Call Swindon Taxis started to see an uplift in the number of enquiries that the business was receiving from the website. With years of experience in professional taxi services, Andrew was keen to take the business further and start to cover other areas across Swindon. He then purchased a Bizify and while he hadn’t originally considered a new website, we showed him a number of improvements and benefits that could be achieved from a brand-new website design and build. So, we set out to offer a full package – including responsive web design and development along with a search engine optimisation plan. The aim was to take their online presence further and improve their Google rankings while targeting areas in and around Swindon

The web design and development process

The account management team worked closely with Andrew, before passing the project on to Outrank’s web developers and designers. With the opportunity to create something brand new, we prepped a responsive design that focused on Andrew’s business and brand identity, this was achieved by using colours and images, as well as adding effective calls to action across the site to help increase bookings.

We assessed 1st Call Swindon Taxis range of services, along with the company’s requirements, this helped us to create the foundations for the new website. Another essential for the website covered a contact form, helping Andrew’s business to stay one step ahead from his competitors. The form allows customers to include their details and the service that they require, the contact form will then notify the team who can arrange a booking call back. Including a contact form on the site can help to make the platform more responsive and user friendly, which aims to have a positive effect on the site’s conversions.

New content optimisation

We provided a range of content optimisation and technical streamlining as part of the new content optimisation for the website. We also included service and location pages, the location pages would target the company’s base in Swindon, as well as the local and surrounding areas including Cirencester, Malmesbury and Marlborough. The service pages included event travel, airport transfers and taxi services. These pages were all created and added to the site, introducing new keywords and strong pieces of optimised content to the site and to Google, this will help to improve the site’s strength and rankings. These new pages and service pages covered keyword research as well as related and semantic terms and competitor research. By creating these pages, they added strength to the site and supported them by ranking for a range of services and locations.


Andrew was looking to take his taxi firm, 1st Call Swindon Taxis further, with this in mind he was pleased to come across Outrank Agency. He trusted our specialist team and we supported him by providing successful SEO techniques that helped to improve his company’s online visibility, rankings and brand awareness. After working closely with the team, this allowed us to go further and support the company’s online growth with a brand new responsive website and a successful SEO strategy. So what are you waiting for? Outrank can help grow your business online today!

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