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Advanced Chemical Specialities

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Advanced Chemical Specialities manufactures and distributes an extensive range of products for both construction and building refurbishment. From fire retardant coatings and liquids, to surface biocides, mould control coatings and water repellents based in South West UK.

After coming across Outrank they were interested to see how we could help them to take their already thriving business further. Here we take a look at how Outrank helped Advanced Chemical Specialities to take their manufacturing and distribution services to the top of the search results and supported the company’s overall growth.

With over 50 years experience in specifying and developing products to help keep buildings of all sizes, weatherproof, clean and safe. Having grown naturally over the previous years, the company was keen to take the next step and improve their search results as well as their overall online presence.

Reactive SEO Strategy

The search engine optimisation plan that we put together for Advanced Chemical Specialities included content optimisation, technical improvements and link outreach. The content part of the strategy involved adding new optimised content to the site’s service pages and product, this would be carried out over a longer period of time, slowly but surely introducing new keywords to the site and to Google; this helps to gradually improve the site’s strength as well as making sure that it wasn’t flooded and overloaded with new content all in one go.

Detailed specifications for each product was incorporated into the site, as it was essential for all of the information for each product was correct and supported the range of products for both construction and building refurbishment. Including fire retardant coatings and liquids, to surface biocides, mould control coatings and water repellents, that Advanced Chemical Specialities provide.

It also means that we can assess how each page improvement is working, month by month, and consider any changes or amends that may need to be made. These new content optimisations were all based on a range of research including keywords, related and semantic terms as well as competitor research and how their website was currently ranking. Improving and expanding on the current content, assessing what was and wasn’t working will help to improve the overall rankings for pages.

After we created the rankings we focused more on the technical side. When it came to the technical elements of the website we solely focused on the meta titles and descriptions this is due to the website being an ecommerce site, as well as rankings the company needed conversions and to create clicks we needed the meta optimised for click through rate, our SEO team researched current key terms and competitor analysis to see how we could improve the click through rate for Advanced Chemical Specialities.

Another vital part of Advanced Chemical Specialities SEO strategy included ongoing link outreach, link outreach promotes a website’s strength and overall positively affects a site’s Google rankings. We set out a link plan for Advanced Chemical Specialities website, we noticed lots of opportunities to improve their link strength. Link outreach included NAP consistent citations, NAP consistent backlinks and premium link outreach. These links helped to enhance Advanced Chemical Specialities organic visibility on Google, as the link campaign goes on, Advanced Chemical Specialities website visibility will improve and help to attract more qualified traffic which then increases leads and online enquiry production.

The SEO campaign that we put together was focused on boosting Advanced Chemical Specialities online presence – supporting rankings for their range of products, improving online sales and enhancing their brand awareness. We set to further optimise the site which covered their extensive range of product categories and products. We carried out a range of keyword research focused on the products, manufacturers and brands and put together a content plan to optimise each product category and product. This supported getting the website in front of a wider audience, increasing traffic and brand awareness.

The Results

The team at Advanced Chemical Specialities were looking for a SEO company to help grow his manufacturing and distribution company online and he was delighted to come across Outrank. From using innovative tools for responsive SEO to incorporating new search techniques into reactive campaigns, our goal is to guarantee a better future for all our clients, from user-friendly websites to higher rankings in the SERPs, improved CTR and more service enquiries, when you choose Outrank to help grow your business, you won’t be disappointed!

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