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Alternative Alterations

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Alternative Alterations – SEO & Web Design

Alternative Alterations, local builders in Harlow, Essex, were looking for a company to design a stunning new website and improve their overall online presence.

After speaking closely with our expert team, they came onboard for a brand new website, Google My Business listing, and Bizify listing. After seeing how well their website looked and how much traffic came to their website through the local SEO, they purchased a full batch of citations.


Our team immediately started working on building citations for Alternative Alterations, designed to improve NAP (Name, Address, Phone Number) consistency across the internet, and improve DR (Domain Rating).

Local SEO

The team here at Outrank excel in SEO, including local SEO. Once Alternative Alterations came onboard for the Google My Business listing and Bizify listing, our SEO experts got to work creating and optimising the listings. Verifying the Google My Business listing was an easy task, as was the Bizify listing, and the ranking improvements came soon after. Ranking for terms such as ‘Builders Harlow’ and ‘Loft Conversions Essex’, their local presence stands strong to this day.

Website Design

When Alternative Alterations approached us to enhance their online visibility, they were keen to elevate their website’s performance as well.

Understanding the pivotal role a well-designed and optimised website plays in digital success, our team at Outrank dove into action. We began by thoroughly analysing their existing web presence, identifying key areas for improvement, and crafting a bespoke strategy that aligns with their unique business needs.

The first step in our journey to build a dynamic website for Alternative Alterations was to ensure the site architecture was both user-friendly and search engine friendly. Our developers and designers worked hand-in-hand, employing best practices to create a visually appealing and navigable website. From the drawing board to the final launch, every element was meticulously planned and executed to ensure the site not only looked great but performed exceptionally on all fronts.

SEO played a crucial role in this process. Just as we did with their Google My Business and Bizify listings, our SEO specialists applied their deep understanding of search engine algorithms to optimise every page of the website. This meant integrating targeted keywords seamlessly into the content, optimising meta tags, and ensuring fast loading times – all of which are essential for ranking well in search engine results.

Moreover, we focused on creating compelling and relevant content that resonated with their target audience. Through engaging blog posts, case studies, and service descriptions, we positioned Alternative Alterations as a leader in their industry, highlighting their expertise and the quality of their work.

As the website went live and we continued to monitor its performance, it became clear that our efforts were paying off. Not only did the website begin to rank for highly competitive keywords, but it also saw a significant increase in organic traffic and user engagement. This translated into more inquiries, more project leads, and, ultimately, a stronger online presence for Alternative Alterations.

In conclusion, building the website for Alternative Alterations was a journey of strategic planning, creative execution, and continuous optimisation. Our team leveraged every tool in our arsenal to create a website that not only met but exceeded our client’s expectations. The success of this project stands as a testament to our commitment to helping our clients thrive online.

The Impact

A brilliant working relationship with Alternative Alterations allowed us to completely understand the needs of their business, which gave us a huge advantage when building the website and optimising their local SEO. When creating the website, our team of design and SEO experts used various techniques and state-of-the-art tools to build a website that utilises the 3 pillars of SEO.

The team here at Outrank put YOU first and work with you to generate as much return on investment as possible. If you have a business that needs help online, please get in touch with us today.

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