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Bellissima Beauty and Aesthetics

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When in need of a new SEO campaign to help take their online presence further, Bellissima Beauty and Aesthetics, a beauty and aesthetics clinic in Byfleet, Surrey, came across the professional SEO firm, Outrank. Here we take a look at how we helped turn this local business around.

Bellissima Beauty and Aesthetics are a well-established beauty and aesthetics clinic based in Byfleet. They specialise in beauty and aesthetics treatments, including injectables, laser hair removal and skin treatments.

Taking a Beauty and Aesthetics Clinic to the Top of the SERPs

Local SEO

After coming across Outrank, Amy Drummond, owner of Bellissima Beauty and Aesthetics, spoke with our accountant management team, and purchased a Bizify listing, the listing picked up on Google and its success meant that Bellissima Beauty and Aesthetics started to see an uplift in the number of enquiries that the business was receiving from the website. With years of experience in skin and beauty treatments, Amy was keen to take the business further and start to cover other areas across Byfleet. We then showed Amy how we could enhance her business through an SEO campaign and we set out to offer a full search engine optimisation plan, with the aim to take their site’s online presence further as well as improve Google rankings while targeting areas in and around Byfleet.

The SEO Package

Optimised Content Plan

The account management team worked closely with Amy, before passing the project on to Outrank’s SEO team. We provided a range of content optimisation and technical streamlining as part of the new content optimisation for the website. We also included service and location pages, the location pages would target the company’s base in Byfleet, as well as the local and surrounding areas across Surrey including Woking and Weybridge. The service pages included ‘Laser Hair Removal’, ‘Skin Boosters – Seventy Hyal and Profhilo’, ‘Lip Enhancement’ and ‘Hydrafacials’. These pages were all created and added to the site, introducing new keywords and strong pieces of optimised content to Google, this will help to improve the site’s strength and rankings.

Link Outreach

The link outreach plan of Bellissima Beauty and Aesthetics involved outreach to links that will help to improve the website’s current strength, as well as promote an overall positive effect on the site’s SERPs on Google. Outrank’s SEO team provided a link plan for Bellissima Beauty and Aesthetics’ website and after carrying out an assessment on their current link profile, we saw many opportunities where we could improve their link strength. The link outreach that we carried out included citations and guest posts

Link outreach aims to help to improve a website’s organic visibility on Google as well as in the SERPs and also to increase visibility and help to attract more qualified traffic, which will increase leads and online enquiries.

Results!

Amy was looking to take her beauty and aesthetics clinic, Bellissima further, with this in mind she was pleased to come across Outrank Agency. She trusted our specialist team and we supported her by providing successful SEO techniques that helped to improve the company’s online visibility, rankings and brand awareness. After working closely with the team, this allowed us to go further and support the company’s online growth with a brand new, responsive and successful SEO strategy. So what are you waiting for? Outrank can help grow your business online today!

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