When looking for a reputable SEO company, Butterfly Furniture, a York based bespoke wooden furniture company, came across Outrank and were intrigued to see how they could help them to take their already successful business and positive online presence further. Take a look at how we took a York based bespoke furniture company to the top of the search results and supported their company’s overall growth.
We worked closely with Andrew, before passing the project on to the web development team. With the opportunity to create something unique, our team also ensured a responsive design which focused on Butterfly Furniture’s brand identity through the use of colours and images, as well as including effective calls to action to increase enquiries. The team also reviewed the company’s furniture services, along with Andrew’s requirements which helped to create the foundations for the new website. Another must for the website included a contact form, being one step ahead of his competitors, Andrew at Beacon Scaffolding sought advice from our web development experts who recommended including a ‘Free Quotation’ form on the site. This form allows clients to include their details and the service that they require, the contact form will then notify the Butterfly Furniture’s team who can arrange a call back. Incorporating contact forms and online instant messaging systems into the site help to make the website as responsive and user friendly as possible which can help to have a positive effect on conversions.
The search engine optimisation plan that we put together for Butterfly Furniture included content optimisation, technical improvements and link outreach. The content part of the strategy involved writing new optimised service and location pages, these would be added to the site over a longer period of time, slowly but surely introducing new keywords to the site and to Google; this helps to gradually improve the site’s strength as well as making sure that it wasn’t flooded and overloaded with new content all in one go. These new location pages and service pages were all based on a range of research including keywords, related and semantic terms as well as competitor research. We also worked on improving and expanding on the current content, assessing what was and wasn’t working; helping to improve the overall rankings for pages.
The technical aspects of the SEO plan for Butterfly Furniture included a range of optimisation work to the website itself. This covered speed improvements – installing new and updating current plugins, as well as reducing file and image sizes, the speed of a website is essential in search engine optimisation as it has such a big effect on internet users who are viewing, clicking and interacting with your website. Ensuring that the website operates as quickly as possible and runs smoothly will overall have a big impact on how the site is received by potential customers. Another essential part of technical search engine optimisation includes schema markup, there are many different types of schema that can be inputted into a site but the two that we felt were the most important for Butterfly Furniture’s site when considering its strength and positions were review schema and local business schema.
Review schema is run through Google Reviews and incorporates a business’s Google reviews into their website makeup. An important part that follows Google rankings, is your site’s click-through rate, when a review schema has been installed into a site, it pulls through the star rating into the metadata on the SERPs. As Butterfly Furniture’s Google reviews showed a 5-star rating, it was important that review schema was incorporated into the site, so that when the site shows up in search engine results, immediately customers can see that they are 5 star rated before they even visit the website, encouraging that all-important user click. Local business schema was also an important part of Butterfly Furniture’s optimisation plan, when local business schema markup is used in a site it instantly communicates to Google that this website is a local business, as well as highlighting the area that it is based in, this provides added strength to the website which Google will favour, especially when considering Butterfly Furniture’s competitors.
Another vital part of Butterfly Furniture’s SEO strategy involves ongoing link outreach, link outreach promotes a website’s strength and overall positively affects a site’s Google rankings. We set out a link plan for Butterfly Furniture that would include NAP consistent citations, NAP consistent backlinks, guest posting and outreach. These links help to enhance Butterfly Furniture’s organic visibility on Google, as the link campaign goes on, Butterfly Furniture’s visibility improves and helps to attract more qualified traffic which then increases lead and online revenue production.
Andrew was looking for an SEO company to grow Butterfly Furniture’s online presence and was more than happy with the direction that Outrank provided. Here at Outrank, our team of fully-fledged SEO specialists constantly work towards going further for each and every one of our customers. From new techniques and innovative tools, with every new SEO project that we take on, our ultimate goal is to ensure a better future for our clients, from higher rankings in the SERPs to improved CTR, here at Outrank we believe everything is possible. Why not give us a call to see how we can help you to take your business further online.