At Outrank, we pride ourselves on delivering excellent SEO services that drive organic traffic and boost online visibility. In this case study, we’ll dive into how we provided a comprehensive website design service and SEO campaign for Coltraco Ultrasonics, a global leader in ultrasonic technology. Our mission was to enhance Coltraco Ultrasonics’ online presence and help them connect with their target audience effectively.
Coltraco Ultrasonics is a renowned global company specialising in ultrasonic technology. With a wide range of products and services, including ultrasonic level indicators, air tightness testing, hatch cover testers, ultrasonic thickness gauge, and fire suppression system monitoring solutions, Coltraco Ultrasonics serves a diverse clientele, including marine, industrial, and fire safety sectors.
Coltraco Ultrasonics approached Outrank with a clear objective: to establish a strong online presence and enhance its visibility in search engine results. Despite being a global leader in their industry, they were struggling to capture online traffic and engage potential customers effectively. Our challenge was to create a robust SEO strategy and revamp their website to attract organic traffic and convert visitors into leads and customers.
On discovering Outrank, George, the director of Coltraco Ultrasonics, discussed his SEO requirements with our account management team. Together, we came up with a foolproof SEO strategy and ongoing plan, which involved the following:
A full website redesign and optimisation: We started by carrying out a thorough analysis of Coltraco Ultrasonics’ existing website, where we identified all of the areas that needed to be improved.
Keyword research: We provided extensive keyword research to identify high-value keywords related to the company’s products and services.
On-page SEO optimisation: Next, we set out to implement on-page SEO techniques; this would include optimising meta titles, descriptions, and header tags to make the website more search engine-friendly.
Link-building strategy: In order to improve Coltraco Ultrasonics’ authority and credibility in their industry, we planned a strategic link-building campaign, securing high-quality backlinks from reputable websites.
Technical SEO improvements: Our technical team worked diligently to resolve any website issues affecting performance, such as broken links, duplicate content, and slow page speed.
Local SEO optimisation: We implemented local SEO tactics to boost Coltraco Ultrasonics’ visibility in local searches, helping them connect with potential clients in their target markets.
Taking Coltraco Ultrasonics to the Top of the SERPs
We worked closely alongside George before handing over the project to our web development team. We were given the opportunity to create something truly unique; our team prioritised creating a responsive design that emphasised Coltraco Ultrasonics’ brand identity through the strategic use of colours and images. We also incorporated effective calls to action aimed at increasing inquiries.
Outrank’s web development team worked closely with the Coltraco Ultrasonics team to design and launch a modern, user-friendly website. The new website featured improved navigation, faster loading times, and mobile responsiveness.
In addition, our team conducted a thorough review of Coltraco Ultrasonics products and services, taking into account all of their specific requirements. This analysis served as the foundation for the new website and allowed us to recognise the importance of staying ahead of competitors. George sought advice from our web development experts, who recommended the inclusion of product statistics and information across the site, as well as helpful videos; these were all vital features for potential clients and customers.
We optimised the website’s structure, content, and user experience to ensure it aligned with SEO best practices. The comprehensive search engine optimisation plan we put together for Coltraco Ultrasonics included three key components: content optimisation, technical enhancements, and link outreach. Within the content optimisation aspect of our plan, we focused on creating new, highly optimised service and product pages.
We carried out keyword research that allowed us to create targeted content that would rank well in search engine results pages (SERPs) and attract potential customers actively searching for ultrasonic technology solutions. We conducted extensive keyword research to identify high-value keywords related to Coltraco Ultrasonics’ products and services.
This research allowed us to create targeted content that would rank well in search engine results pages (SERPs) and attract potential customers actively searching for ultrasonic technology solutions. High-quality, keyword-rich content was created and added to the website to enhance its relevance and authority.
Given the unique focus of Coltraco Ultrasonics’ products and services, we created national pages for each product and service. The development of these pages involved extensive research, including keyword analysis, exploration of related and semantic terms, and competitor research. The creation of these pages represented a strategic move, as they added substantial strength to the site by ranking for a wide range of keywords.
Another crucial element of Coltraco Ultrasonics SEO strategy involved continuous link outreach. This proactive approach to link outreach plays a pivotal role in upgrading a website’s overall strength and positively impacting its Google rankings. To maximise the benefits of this strategy, we meticulously devised a comprehensive link plan tailored to Coltraco Ultrasonics’ website.
Despite their status as an established firm, we recognised different opportunities to enhance their link strength further. Our link outreach efforts encompassed several key aspects, including NAP (Name, Address, Phone Number) consistent citations, NAP consistent backlinks, and premium link outreach initiatives. These diverse link-building techniques collectively worked to elevate Coltraco Ultrasonics’ organic visibility on Google.
As the link campaign unfolded over time, Coltraco Ultrasonics’ online visibility experienced consistent improvement. This increased visibility attracted a more qualified and relevant stream of traffic to their website, subsequently driving higher lead generation and contributing to enhanced online revenue production.
Our collaboration with Coltraco Ultrasonics yielded remarkable results, including a significant improvement in organic search rankings for targeted keywords, as well as a substantial increase in organic traffic to the website. Coltraco Ultrasonics have also seen enhanced user engagement and reduced bounce rates, which is thanks to the improved website design and content. Overall, the site’s online visibility and brand recognition have improved, and the business is receiving a steady influx of high-quality leads and conversions.
At Outrank, our dedication to delivering top-tier SEO services helped Coltraco Ultrasonics establish a strong online presence, connect with its target audience, and achieve measurable success in the competitive world of ultrasonic technology. Our comprehensive approach to website optimisation and SEO continues to drive results, positioning Coltraco Ultrasonics as a leading authority in their industry. If you’re looking to elevate your online presence and drive organic traffic, Outrank is here to help you achieve your goals. Contact us today to discuss your SEO needs and discover how we can empower your business to thrive online.