Darron Palmer Photography, a Birmingham-based photographer, was looking for a way to take his business online. He found Outrank and was interested to see how the SEO Agency could help to take his brand further, as well as take them to the top of the SERPs. Here we take a look at how we supported this business’s growth online and in the search engine results.
After speaking to the account management team at Outrank, Darron from Darron Palmer Photography purchased a Bizify and Google My Business listing which established the company online and also provided excellent growth statistics. Google My Business listings help to improve a company’s local search presence, they help to provide overall exposure and presence on the web. Google Local listings can also encourage the amount of people that visit your website or call you directly. When it comes to Bizify listings, Bizify is a business directory, having an optimised Bizify listing can help to improve your website’s backlink portfolio as well as local search presence for the main services that you offer; it can also provide more exposure and encourage more visitors to your website.
The design and development of the new Darron Palmer Photography site covered a number of processes, this included branding and optimised website content and the site’s responsiveness and user experience was a main focus. The current website didn’t include much branding and the design didn’t promote Darron’s experience in photography services, we worked closely alongside Darron and came up with suitable branding for the website, this included a logo as well as images, fonts, styling, tone of voice, wording and colours that would be provided across the website. Imagery was very important, especially with the nature of the business being photography.
All of the website content for Darron Palmer Photography was written and optimised by our SEO team, this was an important area, as it was essential that the wording reflected the services that Darron provided. As such a brilliant opportunity to produce and re-design a website and brand as well, the Outrank team worked together to ensure that the new website took the right direction.
After providing a brand new, fully functional and flawlessly designed website, the SEO campaign that we put together was focused on a link outreach strategy. A vital part of any SEO strategy includes ongoing link outreach, link outreach promotes a website’s strength and overall will positively affect a site’s Google rankings.
The website was missing content, so we put together a plan that focused on adding new relevant pages of optimised content. This was to improve the site’s ranking ability for particular keywords and also included service and location pages that were optimised by the SEO team. This was an essential part of the strategy and it was also important that the company used the right keywords and phrases in order to keep to the business’s branding. The pages were based on photography services and included a number of keywords, related terms and competitor research, the focus also covered locations including ‘newborn photography Birmingham‘ and ‘maternity photography Birmingham‘. The pages involved introducing new keywords and strong pieces of content to the site and to Google.
The link outreach plan of Darron Palmer Photography’s SEO project involved outreach to links that will help to improve the website’s current strength, as well as promote an overall positive effect on the site’s SERPs on Google. Outrank’s SEO team provided a link plan for Darron Palmer Photography’s website and after carrying out an assessment on their current link profile, we saw a number of opportunities where we could improve their link strength. The link outreach that we carried out included citations and paid links.
The Outrank Agency team researched and submitted a range of citations to support Darron Palmer Photography, the local and niche citations that we built aim to help improve the brand’s presence across the web as well as support Darron Palmer Photography’s referral traffic. When it comes to paid links, this includes national directory submissions, they are designed to improve the business’s presence across the web and also aim to support referral traffic. The paid links that we submitted for Darron Palmer Photography will also improve the overall domain metrics – trust and citation flow.
These link outreach solutions aim to help to improve a website’s organic visibility on Google and in the SERPs, as well as increase visibility and help to attract more qualified traffic, which will increase leads and online enquiries.
Darron was looking to take Darron Palmer Photography’s agency further, and he was happy to come across Outrank. He put his trust in our experts and we provided successful SEO techniques that improved Darron Palmer Photography’s online visibility, rankings and brand awareness. After working closely with Darron and this team, this allowed us to go further and support the company’s online growth with responsive SEO strategies like link outreach and online business listings. What are you waiting for? Outrank can help grow your business online today!