When looking for a reputable SEO company, Farmhouse Stoves, a Stoke based stove company, came across Outrank and were interested to see how they could help them to take their successful business further through online marketing.
After speaking closely with our team, John Power, owner of Farmhouse Stoves, purchased a business directory with Bizify; part of the Outrank group. The directory soon picked up on Google and Farmhouse Stoves started to receive an increasing number of enquiries from new customers. With years of experience in supplying and maintaining stoves as well as a team of stove engineers, John was keen to take the business further and start to cover other local areas as well as their base in Stoke-on-Trent. John was happy with the current Farmhouse Stoves’s website but felt like it wasn’t bringing in as much custom as possible. With this in mind, we worked alongside them and put together an SEO strategy to help boost their online presence, Google rankings and customer enquiries.
Farmhouse Stoves is known for providing efficient and high-quality stoves, as well as stove installations, servicing and repairs. We worked closely alongside John and developed an ongoing strategy that incorporated Farmhouse Stoves’s short term and long-term goals.
The search engine optimisation plan that we put together for Farmhouse Stoves covered content optimisation as well as link outreach. The content part of the strategy included writing new optimised service and location pages, the aim was to add these to the site over a longer period of time, slowly introducing new keywords to the site and to Google. By doing this, it helps to slowly improve the site’s strength as well as stopping it from becoming flooded and overloaded with new content at the same time. The new location pages and service pages were all created using a range of research including keywords, related and semantic terms as well as competitor research. We also worked on improving and expanding on the current site content, assessing what was relevant and what wasn’t; helping to improve the overall rankings for pages.
The technical aspects of the SEO plan for Farmhouse Stoves included optimisation work to the website itself. We uploaded schema markup, there are many different types of schema that can be inputted into a site but the one that we felt was the most important for Farmhouse Stoves’s site when considering its strength and positions was local business schema. Local business schema was also an important part of Farmhouse Stoves’s optimisation plan, when local business schema markup is used in a site it instantly communicates to Google that this website is a local business, as well as highlighting the area that it is based in, this provides added strength to the website which Google will favour, especially when considering Farmhouse Stoves’s competitors.
Another vital part of Farmhouse Stoves’s SEO strategy involved ongoing link outreach, link outreach promotes a website’s strength and overall positively affects a site’s Google rankings. We set out a link plan for Farmhouse Stoves that would include NAP consistent citations, NAP consistent backlinks, guest posting and outreach. These links help to enhance Farmhouse Stoves’s organic visibility on Google, as the link campaign goes on, Farmhouse Stoves’s visibility improves and helps to attract more qualified traffic which then increases lead and online revenue production.
John was looking for an SEO company to grow Farmhouse Stoves’s online presence and was more than happy with the direction that Outrank provided. Here at Outrank, our team of fully-fledged SEO specialists constantly work towards going further for each and every one of our customers. From new techniques and innovative tools, with every new SEO project that we take on, our ultimate goal is to ensure a better future for our clients, from higher rankings in the SERPs to improved CTR, here at Outrank we believe everything is possible. Why not give us a call to see how we can help you to take your business further online.