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J&S Heating Case Study

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When in need of a new website and SEO campaign to help take their online presence further, J&S Heating, a commercial boiler company, came across professional web design and SEO firm, Outrank. Here we take a look at one of our most successful clients and how we helped turn their business around.

J&S Heating is a well-established commercial boiler company, based in Essex. They specialise in commercial boilers, including servicing, installations and repairs. It’s their aim to offer robust and efficient heating solutions across Essex and London, and the boilers they install have been designed to meet the demands of large-scale operations, whilst providing reliable heating without hefty energy bills.

Taking a Commercial Boiler Company to the Top of the SERPs

After coming across Outrank, John Allsopp, owner of J&S Heating, spoke with our account management team, and purchased a Google My Business optimisation package. The GMB listing picked up on Google and its success meant that J&S Heating started to see an uplift in the number of enquiries that the business was receiving from the website. With years of experience as a professional heating engineer, John was keen to take the business further and start to cover other areas across Essex and the surrounding London area. He then purchased a Bizify, which showed more improvements and benefits. With this in mind we showed John how we could enhance his business through an SEO campaign and website design service. We set out to offer a full search engine optimisation plan, with the aim to take their site’s online presence further as well as improve Google rankings while targeting areas in and around Essex.

The SEO Package

Website Redesign and Development

We came up with a plan to design and develop a brand new website for J&S Heating, this involved providing a number of improvements as well as streamlining solutions. We worked closely with John and helped to make sure that the new website design was responsive and user-friendly,

Our team also ensured a receptive design which focused on J&S Heating’s brand identity through the use of colours and images, as well as including effective calls to action to increase enquiries. The team also reviewed the company’s services, along with their requirements which helped to create the foundations for the new website.

Optimised Content Plan

The account management team worked closely with John, before passing the project on to Outrank’s SEO team. We provided a range of content optimisation and technical streamlining as part of the new content optimisation for the website. We also included service and location pages, the location pages would target the company’s base in Essex, as well as the local and surrounding areas across London. The service pages included commercial boiler services as well as boiler installations, boiler repair and boiler servicing. These pages were all created and added to the site, introducing new keywords and strong pieces of optimised content to Google, this will help to improve the site’s strength and rankings. These new pages and service pages covered keyword research as well as related and semantic terms and competitor research. By creating these pages, they added strength to the site and supported them by ranking for a range of services and locations.


The link outreach plan of J&S Heating involved outreach to links that will help to improve the website’s current strength, as well as promote an overall positive effect on the site’s SERPs on Google. Outrank’s SEO team provided a link plan for J&S Heating website and after carrying out an assessment on their current link profile, we saw many opportunities where we could improve their link strength. The link outreach that we carried out included citations and guest posts

We researched and submitted a number of citations to support J&S Heating, the local and niche citations that we built aimed to help to improve the brand’s presence across the web as well as support referral traffic from J&S Heating. When it comes to guest posts, they are designed to improve the company’s presence across the web and also support referral traffic. These links that we submitted and acquired will improve the overall domain metrics – trust and citation flow.

Link outreach aims to help to improve a website’s organic visibility on Google as well as in the SERPs and also to increase visibility and help to attract more qualified traffic, which will increase leads and online enquiries.


J&S Heating is known for being one of our most successful campaigns, the combination of website design, development and a SEO campaign, has resulted in excellent rankings, including top positions for the following terms ‘commercial boiler installations London’, ‘commercial boiler servicing London’, ‘commercial boiler repair London’ and ‘boiler installations Essex’, as well as the related phrase ‘the life expectancy of a commercial boiler’.

Call Outrank Today!

John was looking to take his commercial boiler company, J&S Heating, further, and with this in mind, he was pleased to come across Outrank Agency. He trusted our specialist team and we supported her by providing successful SEO techniques that helped to improve the company’s online visibility, rankings and brand awareness. After working closely with the team, this allowed us to go further and support the company’s online growth with a brand new responsive and successful SEO strategy. So what are you waiting for? Outrank can help grow your business online today!

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