Miles Byron, an estate agent in Swindon, Wiltshire, was hoping to take his already thriving estate agents service further. He discovered Outrank and was interested to see how they could help Miles Byron to the top of the SERPs. Take a look at how we supported this local business’s growth and online presence.
After coming across Outrank, Richard, Director of Miles Byron, spoke with our account management team, and bought a Bizify business listing. The Outrank team optimised the Bizify listing which then picked up in Google search results, the Miles Byron site saw an increase in traffic to their website and enquiries for their services. Having a wealth of experience as an estate agency and specialising in property sales across Swindon, Richard was interested to see what else Outrank could do and how they could help his local Swindon company. The Outrank team set out to provide the full package – a content, technical and link outreach plan. The aim of this was to help improve the website’s online presence as well as Google rankings and to increase conversions and customer website clicks.
The search engine optimisation plan that we created for Miles Byron included content optimisation and link outreach. The site itself was full of informative pages regarding properties and properties for sale as well as selling services, as SEO experts, our team saw lots of opportunities where pages could be improved from a content perspective. By doing this, we helped to strengthen the pages, pushing them up in the search engine results and improving the rankings. We improved Miles Byron’s pages by amending and improving the content, we use an industry leading SEO tool to do this – SurferSEO. SurferSEO focuses on improving website content, strengthening online brands and increasing organic traffic. Before improving the website pages, we went through the site to find out which pages were most relevant and would have the best chance of making a positive impact on the website’s rankings and clicks. We also carried out research that included keywords, related and semantic terms as well as competitor research.
Next on SEO plan was some technical work, as Miles Byront already had a range of relevant pages and blogs, which we had worked on improving for SERPs, the next way to move forward was to provide internal linking. Internal linking helps to connect content throughout the website, this allows search engines to understand the structure of the web pages and the best way for it to crawl them. By internally linking pages together, stronger web pages can support other pages, helping to improve their rankings. Internal linking also benefits users as it improves their experience by making it much more easier for them to navigate through the website.
The link outreach part of Miles Byron’s SEO plan included outreach to links which will help to promote the website’s current strength, this will then hopefully have an overall positive effect on the site’s Google rankings. The Outrank SEO team created a link plan for Miles Byron’s website, after assessing their current link profile, we saw a number of ways where we could improve their link strength. The link outreach that we carried out included citations, paid links and Bing Maps as well as Google My Business listings.
Citations bring up all the places where your company is listed online, it’s important that all citation information is correct and up to date as having established citations will help to boost your company’s online presence and overall support your search engine results. Paid links include competitor backlinks and paid directory submissions, they are designed to improve your presence as well as support your site’s referral traffic. Bing Maps and GMB listings aim to improve a company’s local search presence online, as well as provide more exposure and presence on the web. These listings also provide a range of useful statistics such as how many people visit your website or call you directly through the listing.
These areas of link outreach will help to enhance a website’s organic visibility on Google and also allow their visibility to improve and help to attract more qualified traffic, this will then increase leads and online enquiries.
Richard was looking to take his website and estate agency company further, he was super pleased to come across Outrank. He put his trust in our team and we provided fresh SEO techniques that aimed to improve the site’s online visibility, rankings and brand awareness. Working closely with Richard and this team allowed us to go further and support the company’s online growth with responsive SEO content and internal linking as well as a SEO link campaign. Are you ready to go further online? Then why not contact a member of our team today!