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When in need of an SEO campaign to take their online presence further, No Shut Sure Lock Bradford, a 24 Hour Locksmith in Bradford, came across professional SEO company, Outrank. Here we take a look at one of our long standing client relationships and how we helped them to turn their local business around.
No Shut Sure Lock Bradford provides a local and reliable locksmith service across Bradford and the surrounding areas, they are open 24/7 and offer emergency lockout services.
After coming across Outrank, Marc, director at No Shut Sure Lock Bradford, spoke with a member of our account management team, who advised him to purchase a Google My Business optimisation package. The GMB listing picked up on Google and its success meant that No Shut Sure Lock Bradford saw an increase in the number of enquiries that the business was receiving from the website. With a wealth of experience in professional locksmith solutions, Marc was keen to take the company further and start to cover other areas across Bradford and Yorkshire. He then purchased a Bizify and our team showed him improvements and benefits that could be achieved from a search engine optimisation plan. The aim was to take No Shut Sure Lock Bradford’s online presence further as well as improve their Google rankings while targeting areas in and around Bradford and Leeds.
We provided a full SEO package which covered content optimisation, link outreach and technical streamlining. We ensured that the campaign included locksmith service and location pages, the location pages would target the company’s base in Bradford, as well as the local and surrounding areas including Leeds, Halifax and Huddersfield. The service pages included locksmith services including lock repairs and uPVC Door Repairs.
These pages were created and added to the site, introducing new keywords and strong pieces of optimised content to Google, this content will improve the site’s strength and rankings, as well as topical relevance. These new pages and service pages covered keyword research as well as related, semantic terms and competitor research. By creating these pages, they added strength to the site and supported them by ranking for a range of services and locations.
The link outreach plan of No Shut Sure Lock Bradford involved outreach to links that will help to improve the website’s current strength, as well as promote an overall positive effect on the site’s SERPs on Google. Outrank’s SEO team provided a link plan for No Shut Sure Lock Bradford’s website and after carrying out an assessment on their current link profile, we saw many opportunities where we could improve their link strength. The link outreach that we carried out included citations and guest posts
We researched and submitted a number of citations to support No Shut Sure Lock Bradford, the local and niche citations that we built aimed to help to improve the brand’s presence across the web as well as support referral traffic from No Shut Sure Lock Bradford. When it comes to Guest Posts, they are designed to improve the company’s presence across the web and also support referral traffic. These links that we submitted and acquired will improve the overall domain metrics – trust and citation flow.
Link outreach aims to help to improve a website’s organic visibility on Google as well as in the SERPs and also to increase visibility and help to attract more qualified traffic, which will increase leads and online enquiries.
Marc was looking to take his locksmith, No Shut Sure Lock Bradford further, with this in mind he was pleased to come across Outrank Agency. He trusted our specialist team and we supported him by providing successful SEO techniques that helped to improve his company’s online visibility, rankings and brand awareness. After working closely with the team, this allowed us to go further and support the company’s online growth with a responsive and a successful SEO strategy. So what are you waiting for? Outrank can help grow your business online today!
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Outrank is a digital marketing agency passionate about making your business shine online. Offering expert SEO, creative web design, innovative social media, and robust e-commerce solutions, we serve clients across the UK with pride and precision.
