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Having been working with Thomas and his team at Pavemaster for many years, our ongoing relationship has helped us to experience continued success. From growing search results to evolving websites, we have taken Pavemaster to the next level, helping them to become an industry leader and local hero in the driveway field.

Outrank’s passion is seeing a business grow from a small client into a big competitor and this is exactly what we achieved with Pavemaster. With this in mind, it’s important to mention that all of the hard work hasn’t just been done by the Outrank website team, Thomas and his team are very hands-on with the business and his ongoing involvement has strengthened the business.

A Website Revival

The Pavemaster website has undergone a lot of work over the years, it’s been essential, in order for the site to adapt to the ever-changing requirements of users and Google. We have ensured that the way it looks and works is always supporting user experience. The ongoing growth of the business means that we have constantly had to improve the way the website works to drive the right results for us, Thomas and his customers.

As with any website refresh, we started by stripping it back to the bare bones but always with the company’s message and ethos in mind. From there we built the site up and Outrank’s SEO team created the best website design for both users and online search. Once the new website design went live, the only way was up.

Streamlining, Efficiency and Performance

The new website design provided instant search results and within a few weeks, we saw a huge growth in traffic, interest, enquiries and conversions.

With a website that was performing well and customers who were finding the new design very easy to use, we had to think where to go next and when it comes to search engine optimisation there is no end. Results are always changing and there’s always something more to achieve and that’s what we are doing now.

Ongoing Growth for Pavemaster

SEO is non stop for Pavemaster and the campaign continues to grow as does his business, from providing new services to expanding to different locations. We have seen terms such as ‘driveways Leicester’ and ‘driveways Derby’ go in straight at the top, with terms like ‘block paving Derby’ maintaining a great position and continuing to drive relevant traffic to the website.

Pavemaster are always looking at new routes to take and what additional terms to be targeting. Monitoring tools such as SEMrush, Google Analytics and Pro Rank Tracker allow us to monitor growth, areas for improvement, as well as new opportunities. Our campaigns aren’t just built around search; they’re built around our clients’ needs too.

Having a close working relationship with Thomas and the team has only strengthened the search campaign and the growth of his business. From allowing time to achieve results to to maintaining a strong working relationship.

Thinking About the Future

As we previously said we never stop and we are already putting plans into place for the future and where to take Pavemaster next. Whether it’s new branding, a brand new website build, new offerings or working in different locations for search, we will continue to work closely with Thomas and the team to continue pushing the business forward.

Our goals are set out across 3, 6, 9 and 12 months and we regularly review performance and our approach to work to ensure the results are heading in the only direction that matters, up. Planning for the future with ethical SEO practices will only achieve success for your business, just like it has for Pavemaster.

Go Further with Outrank

Just like Pavemaster has, why not take your business to the next level with Outrank? We can work with you to help find the best direction to take the business in, whether it’s a fresh website design or a tailored SEO campaign. No matter what your online marketing needs might be, we have you covered. Contact us today for a free consultation, one of our team is always on hand to assist.

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