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Phantom Hire

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When in need of a new SEO campaign to help take their online presence further, Phantom Hire, a UK-based luxury wedding car hire company, came across a professional SEO firm, Outrank. Here, we take a look at how we supported this firm’s growth in the SERPs.

Phantom Hire are a well-established luxury car hire and chauffeur company, based in the UK, they provide their services up and down the country to a number of professional clients and local customers. They specialise in chauffeuring and are known for being the leading wedding car hire company in the UK, they are also known for providing prom car hire, chauffeur car hire and helicopter charter services.

Taking a Luxury Wedding Car Hire Company to the Top of the SERPs

After coming across Outrank, the owner of Phantom Hire, spoke with our account management team, and purchased a Google My Business optimisation package. The GMB listing picked up on Google and its success meant that Phantom Hire started to see an uplift in the number of enquiries that the company’s website was receiving. With years of experience in providing professional wedding car hire services, Phantom Hire was keen to take the business further and promote their services in locations across the UK. He then purchased a Bizify, which showed more improvements and benefits, with this in mind we showed Phantom Hire how we could enhance his business through an SEO campaign. We set out to offer a full search engine optimisation plan, with the aim to take the site’s online presence further as well as improve Google rankings while targeting areas in and around the UK

The SEO Package

Optimised Content Plan

The account management team worked closely with Phantom Hire and the team, before passing the project on to Outrank’s SEO consultants. We provided a range of content optimisation as part of the strategy, which included service and location pages, with services covering ‘Wedding Car Hire’ and ‘Prom Car Hire’, as well as ‘Chauffeur Car Hire‘ and ‘Helicopter Charter‘ services, the locations included Edinburgh, Cardiff, Manchester and Glasgow as well as other cities and towns across the UK. Phantom Hire ensure an efficient local wedding car service due to them having bases in main cities such as Birmingham, Manchester, London, Cardiff, Glasgow and Edinburgh. The SEO strategy was structured around improving current pages within the website and whilst also introducing new pages to improve topical relevance, introducing new keywords and strong pieces of optimised content to Google, this will help to improve the site’s strength and rankings. These new pages and service pages covered keyword research as well as related and semantic terms and competitor research. By creating these pages, they added strength to the site and supported them by ranking for a range of services and locations.

Link Outreach

The link outreach plan for Phantom Hire involved acquiring links and citations that will help to improve the website’s current strength, as well as promote an overall positive effect on the site’s SERPs on Google. Outrank’s SEO team provided a link plan for Phantom Hire’s website and after carrying out an assessment on their current link profile, we saw many opportunities where we could improve their link strength. The link outreach that we carried out included citations and guest posts

We researched and submitted a number of citations to support Phantom Hire, the local and niche citations that we built aimed to help to improve the brand’s presence across the web as well as support referral traffic. When it comes to Guest Posts, they are designed to improve the company’s presence across the web and also support referral traffic. These links that we submitted and acquired will improve the overall domain metrics – trust and citation flow.

Link outreach aims to help to improve a website’s organic visibility on Google as well as in the SERPs and also to increase visibility and help to attract more qualified traffic, which will increase leads and online enquiries.


Phantom Hire were looking to take his luxury wedding car hire company further, with this in mind he was pleased to come across Outrank Agency. He trusted our specialist team and we supported him by providing successful SEO techniques that helped to improve the company’s online visibility, rankings and brand awareness. After working closely with our consultants, this meant that we could go further and support the company’s online growth with a brand-new, responsive and successful SEO strategy. So what are you waiting for? Outrank can help grow your business online today!

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