Solutions Plumbing & Heating LLP, a plumbing and heating firm based in Kingston Upon Thames, came across Outrank and were intrigued to see how they could help them to take their already flourishing local business further. Take a look at how we took Solutions Plumbing & Heating LLP to the top of the SERPs and supported the firm’s overall growth.
After coming across Outrank, Tom, owner of Solutions Plumbing & Heating LLP, spoke with our accountant management team. He purchased a Google My Business optimisation package, the GMB listing picked up on Google and its success meant that Solutions Plumbing & Heating LLP started to see an increase in the number of enquiries from customers as well as an uplift in their website’s traffic. Being a team of experienced plumbers and heating engineers, Tom was keen to take the business further and start to cover areas in and surrounding the Kingston Upon Thames area, as well as their base in New Malden. While Tom hadn’t originally considered a new website, we showed him the improvements that could be made from a brand-new website build. We set out to provide a full package, this included responsive web design and development along with a foolproof search engine optimisation plan. The aim was to improve their online presence and Google rankings while targeting the local and surrounding areas, increasing conversions and website clicks.
The account management team worked closely with Tom, before passing the project on to Outrank’s team of web developers and designers. With the opportunity to produce something unique, we made sure that we provided a responsive design which also focused on Solutions Plumbing & Heating LLP’s brand identity. We provided this through using colours and images and effective calls to action, this was to help uplift site enquiries and site interaction. We also considered the company’s range of products and services, along with Tom’s requirements which helped to create the foundations for the new website. The areas that were extremely important to the site included the company’s services which are plumbing and heating and include boiler services, plumbing services and bathroom services. Another essential addition for the website included a contact form, helping Tom’s business to stay one step ahead of his competitors. This form permits clients to include their details and the service that they need, the contact form will then notify the Solutions Plumbing & Heating LLP team who can arrange a call back. Adding contact forms onto the website can help to make the platform as responsive and user friendly as possible which will have a positive effect on conversions.
The search engine optimisation plan that we put together for Solutions Plumbing & Heating LLP included content optimisation, technical improvements and link outreach. The content part of the SEO plan involved writing new optimised service and location pages, the location pages would target the company’s base in New Malden, as well as the local and surrounding areas including Fulham, Mitcham, Twickenham and Wimbledon. These pages were created and added to the site over time, slowly introducing new keywords and strong pieces of optimised content to the site and to Google. Doing it this way will help to improve the site’s strength and stop it from being flooded and overloaded with new content all in one go, as this can have a negative effect on rankings and a site’s strength. The new pages and service pages that we provide were all based on a range of research which covers keywords, related and semantic terms and competitor research. By creating these pages, this would first add strength to the site by ranking for a range of services and locations, this also helps to add overall strength to the site which will work towards targeting the main keywords and key terms for plumbers, plumbing and heating engineers.
The technical factors of the SEO plan for Solutions Plumbing & Heating LLP include a range of further optimisation work to the website itself. This covered incorporating schema markup, there are many different types of schema that can be added to a site but the two that are the most important at this point are review schema and local business schema. This is a really important area to consider for Solutions Plumbing & Heating LLPs’ SEO due to the nature of the services that they provide and the Kingston Upon Thames area that they are targeting.
The link outreach part of the SEO plan included acquiring a range of links which will help to promote the website’s strength and overall positively affect a site’s Google rankings. We put together a link plan for Solutions Plumbing & Heating LLPs’ website, their backlink profile was fairly low and we saw lots of opportunities to improve their link strength. The link outreach that we provided included NAP consistent citations, NAP consistent backlinks and premium link outreach. These links aim to help to enhance a website’s organic visibility on Google and as the link campaign goes on, the visibility will improve and helps to attract more qualified traffic which will then increase leads and online enquiries.
The main outcome for Solutions Plumbing & Heating LLP’s new website and SEO campaign was to increase their online and local presence and overall business growth. A close working relationship, allowed us to fully understand the business, which has given us a greater advantage when putting together a plan. From using new web development techniques and innovative tools to putting together a foolproof SEO campaign, we helped to ensure a better future for Tom and Solutions Plumbing & Heating LLP, so much so that our client relationship is one of the longest standing at Outrank. Our experience has shown us that anything and everything is possible, so if you have a project that we could work on together, then don’t hesitate to get in touch with us.