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The Yorkshire Lime Company

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The Yorkshire Lime Company Case Study – SEO

When in need of a new SEO campaign to help take their online presence further, The Yorkshire Lime Company, a Heritage Building Specialist and Restoration Expert, came across a professional SEO firm, Outrank. Here we take a look at one of our established clients and how we helped take their local business to the top of the SERPs across North, East, South and West Yorkshire.

The Yorkshire Lime Company is home to a team of professional craftsmen who specialise in traditional buildings. Based in Yorkshire, they follow the S.P.A.B approach to all repair work and only carry out repairs using necessary materials; this is to ensure work to the highest standards. The Yorkshire Lime Company are passionate about what they do and present this across all of their services.

Taking a Heritage Building Company to the Top of the SERPs

After coming across Outrank, Lee Gillard, owner of The Yorkshire Lime Company, spoke with our accountant management team, and purchased a Google My Business optimisation package. The GMB listing picked up on Google and its success meant that The Yorkshire Lime Company started to see an uplift in the number of enquiries that the business was receiving from the website. With years of experience in professional heritage building services, Lee was keen to take the business further and start to cover other areas across Yorkshire. He then purchased a Bizify, which showed more improvements and benefits. With this in mind we showed Lee how we could enhance his business through an SEO campaign. We set out to offer a full search engine optimisation plan, with the aim to take their site’s online presence further as well as improve Google rankings while targeting areas in and around the Yorkshire area.

The SEO Package

Optimised Content Plan

The account management team worked closely with Lee, before passing the project on to Outrank’s SEO team. We provided a range of content optimisation and technical streamlining as part of the new content optimisation for the website. We also included service and location pages, the location pages would target the company’s base in Yorkshire, as well as the local and surrounding areas. The service pages included lime mortar pointing, heritage builders, conservation masonry services, chimney repairs and render removal. These pages were all created and added to the site, introducing new keywords and strong pieces of optimised content to Google, this will help to improve the site’s strength and rankings. These new pages and service pages covered keyword research as well as related and semantic terms and competitor research. By creating these pages, they added strength to the site and supported them by ranking for a range of services and locations.

Link Outreach

The link outreach plan of The Yorkshire Lime Company involved outreach to links that will help to improve the website’s current strength, as well as promote an overall positive effect on the site’s SERPs on Google. Outrank’s SEO team provided a link plan for The Yorkshire Lime Company’s website and after carrying out an assessment on their current link profile, we saw many opportunities where we could improve their link strength. The link outreach that we carried out included citations and guest posts

We researched and submitted a number of citations to support The Yorkshire Lime Company, the local and niche citations that we built aimed to help to improve the brand’s presence across the web as well as support referral traffic from The Yorkshire Lime Company. When it comes to Guest Posts, they are designed to improve the company’s presence across the web and also support referral traffic. These links that we submitted and acquired will improve the overall domain metrics – trust and citation flow.

Link outreach aims to help to improve a website’s organic visibility on Google as well as in the SERPs and also to increase visibility and help to attract more qualified traffic, which will increase leads and online enquiries.


The result of this project speaks for itself! Since partnering with Outrank, The Yorkshire Lime Company has become the leading firm for heritage building and restoration services across Yorkshire. They are known for being the top choice to maintain and preserve historic buildings, including Grade l and Grade ll listed buildings.

Lee was looking to take his heritage building company, The Yorkshire Lime Company further, with this in mind he was pleased to come across Outrank. He trusted our specialist team and we supported him by providing successful SEO techniques that helped to improve the company’s online visibility, rankings and brand awareness. After working closely with the team, this allowed us to go further and support the company’s online growth with a brand new responsive and successful SEO strategy. So what are you waiting for? Outrank can help grow your business online today!

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