Don’t be fooled into thinking that using quality images to engage your audience is something new, using images for marketing purposes has been around for years and years! Just take a look at historic arts, statues, posters, CD covers and more. What’s more, images can portray emotions that aren’t always able to be portrayed through text. In this article, we will provide you with all the benefits of using images in digital marketing.
The Benefits of Compelling Images
Using images in your digital marketing campaigns, whether it be on social media or your website. High quality and compelling images can help to improve the layout of the page, and studies have found that online content that boasts high quality images get 94% more views than content that has poor or no images. Whether you are looking to create emotion with your audience, a desire for something or create brand recognition, visitors to your digital marketing platform will read the images before they read the content. With high quality and compelling images you have more chance of keeping the audience on your platforms and therefore more chances of converting the audience to a customer.
What Images Work Well In Digital Marketing?
When it comes to digital marketing, there are a whole host of different images you could use to create a positive impact. Here we will explore what type of images work well and the scenario in which they should be used, there is no point putting a screenshot of a tool you use in an article that does not mention the tool you are using. Here’s the images we feel work well and when they should be used:
We love using screenshots when we are talking about specific tools. Say for example we are writing content about Google Analytics, we will pop a screenshot in there from Google Analytics so our audience can see the tools we are talking about. What’s more, you can use screenshots to add information, illustrate a process, and highlight any statistics.
You may find that there is someone famous or an industry leading expert has spoken about the topic, product or service you are promoting. If this is the case create an image with their quote on it, and promote that they agree with your point.
If you are looking to make your audience smile when they are reading your content, then a meme can really engage your audience. Choosing a meme that your audience can remember will help to build your brand recognition. Memes are great for capturing the attention of the reader and inspiring emotion.
Sharing photos on your digital marketing platforms can help to engage the audience, especially if you are sharing photos of something you are writing about, an event you are attending, a product you are promoting or looking to build a brand.
Although videos aren’t technically images, they still have the same prowess when it comes to advertising. High quality videos are perfect for using on websites and social media platforms, as well as creating extra brand awareness if you choose to upload content to YouTube.
You don’t have to be a graphic designer to create some stunning infographics. Infographics are amazing for creating brand awareness and enhancing your marketing power. You can easily use tools such as Canva to create stunning infographics that have a positive impact on your business.
What Can Quality Photos Achieve?
You don’t have to be a designer to know that images make pages of content look better, break up the text and make the content easier to read. Everyone and anyone knows that visually pleasing pages have more chance of converting the audience to become an actual customer. High quality photos on your website and digital marketing campaigns can:
- Make content clearer and easier to read
- Enhance your SEO
- Upsell your product and services
- Increase views on social media
- Convert leads
High Quality Images and Your Website
It isn’t just customers that like to see high quality images on your website, search engines including Google love high quality images, and also have the ability to show images from your website in the search results of images. When you add quality and related images to your website, you are increasing the potential to rank higher organically and in turn improve your online visibility. To ensure you get the maximum out of the high quality images you upload to your website we recommend that you consider the following:
- The images you upload should be relevant and link to the content on your website
- Each image should have an alt text description and image alt tags
- Including images is better than having a page of pure content
What To Do If You Need High Quality Images On Your Website?
You can upload high quality images to your website yourself, using free of charge stock images from free stock image resources including Pixabay. So don’t worry if you don’t have high quality images on your website, that can easily be resolved. If you require assistance uploading high quality images to your website and boosting your SEO be sure to get in touch with a member of the team at Outrank who will be more than happy to help.