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The Importance of Social Media for Business

8 Reasons Why Social Media Is Important for Business

No matter if you’re a small or large business, using social media is an unmissable form of advertising. Social media is used both in marketing businesses, services and products and for personal use. A person could be scrolling through their Instagram feed at night and then click onto Facebook and end up on a sponsored add that leads them to a companies website and end up purchasing something. It is one of the smoothest and most simple ways to advertise. Without social media, your business could be massively missing out, and here are 8 reasons why social media is important for your business.

8 Benefits of Social Media Advertising

When it comes to social media, our team at Outrank definitely know a thing or two. As marketing experts, we have been offering web design and SEO services for many years now, meaning advertising comes very naturally to us. In terms of social media, we know how important it is for promoting your business, services and products. It’s something all businesses should try, as it can only be beneficial. With that in mind, here are 8 benefits of social media advertising:

  1. ’None pushy’ tactic to sales; they see it, they love it, they buy it!
  2. Increased brand awareness
  3. Generate leads
  4. Increased website traffic
  5. Stand out from competitors – only you can be you
  6. Consider partnering with influencers
  7. More platforms for advertising mean more potential sales
  8. Posting can cost nothing, sponsored options are available

The above points are just a few examples of the benefits of social media for business. Once more, social media can be a free form of marketing. So long as you’re doing it right and it’s benefitting your business this way, you could promote your products and services for absolutely no cost. If you are looking to spread the word of your business to a wider audience, then there are sponsored and promoted options available. This allows you to target your audience and where your post will be seen and can be highly rewarding.

Social Media Platforms

Social Media Platforms

Social media consists of anything from Facebook to Instagram, Twitter to LinkedIn. In more recent times, we also see other platforms being used such as YouTube and TikTok. These two platforms are video based, meaning that instead of looking at photographs or posts, we’re watching videos. From tutorials to ‘a day in the life of’. There are so many different possibilities for your advertising.

And if you’re currently sat thinking “my business would never work doing videos” well believe us it could! So many viewers are happy to watch business owners pack orders or show videos of them at work. It’s becoming something that genuinely interests people, so give it a go, what’s the worst that could happen? More importantly, what’s the best thing that could happen? You could make a sale!

More About Influencers

If your business allows it, another great way to market your brand through social media is through partnerships with influencers. This could be with celebrities or people with a high following. You would gift them a product/service in exchange for them to advertise and talk about your business on their social media platform. You could then give them a unique discount code, which would allow you to see if profit and insight into doing the collaboration. You could make the code their name with a number at the end which indicates the % off. For example, this could be ‘SOPHIE10’ which would then show you how many people used the code on your site. This is something businesses of all kinds do and we believe that it works really well.

Going Viral

Not sure what this means? Going viral is when your post will literally hit tens of thousands of users and get spread across social media. Your post or video could even end up in another country. The best thing about going viral is that you don’t need to be a huge, well known company to do this. A regular business could post something that people start liking, commenting on and sharing, then before you know it the post could be being shared by thousands of people. It’s all about standing out, being fun and creative.

Outsmart Your Competitors

One of the best things about social media is that you can see exactly what other people post, your competitors included. So if you were to look at what they were posting, imagine you were a potential customer, would you be impressed? Would it make you want to buy from them? If not, think about what you would do differently and incorporate this into your own social media. This way, you’re not stealing anything to do with your competitors, you’re simply outsmarting them and using your knowledge to put toward your own posts. This will allow you to market your business differently, whilst staying true to your core values. Before posting, put yourself in the shoes of a potential customer and think whether you would be first attracted to the post, and secondly if it would encourage you to go to your site and have a browse. First impressions count, so make sure your photographs, videos, content in the posts and everything else is top quality and looks its best. You only get one chance to make a first impression, so make sure it’s a good one!

Don’t Be Afraid to Experiment with Social Media

Posting on social media is something to be enjoyed. Whether you’re doing it on your business or personal account, it should always be fun to do. No matter if your account is new or has been running for years, you should never be afraid to experiment with social media. This could be the types of platforms you post on and how you post. Be it a video tutorial on TikTok or an Instagram post, don’t be afraid to try new things. This will not only show you what does and doesn’t work for your business but for the things that do work, will set you apart from your competition. So get ahead of the game and start experimenting and posting on social media! You’ve got nothing to lose.

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Sophie Morgan