Our Game Plan: SEO, PPC, and Email Marketing Excellence

900%

Combined Marketing ROAS

750+

Organic Visitors Uplift

101+

Organic Keywords

The Challenge

Mystery Jersey King, a leader in premium mystery football shirt subscriptions, partnered with us to revolutionise its digital strategy. Over the past four months, we’ve focused on implementing robust technical SEO, high-performing PPC campaigns, and comprehensive organic and paid social media strategies.

Before partnering with us, Mystery Jersey King faced key challenges:

•Limited Organic Traffic: Their website struggled to rank for transactional and commercial keywords, limiting visibility.

•Low Conversions on Paid Channels: Previous PPC campaigns underperformed, providing low returns on ad spend.

•Lack of Data-Driven Insights: Email marketing lacked personalisation and automation, hindering customer engagement.

Our Strategy

1. Technical SEO Optimisation

Conducted a full SEO site audit, resolving crawl errors and optimising for keyword intent.
Increased indexed pages by reducing blocked pages from 332 to 240, boosting search engine efficiency.
Improved content for high-intent keywords, contributing to 101 new organic keywords in the top 10 rankings.

2. PPC Campaign Excellence

Designed targeted Google Ads campaigns with advanced segmentation.
Achieved a remarkable 900% Return on Ad Spend (ROAS), transforming paid traffic into high-value conversions.

3. Social Media Domination

Developed multi-channel campaigns, leveraging Instagram, TikTok, and Facebook for maximum reach.
Increased social engagement rates while driving a 763-user growth in monthly organic traffic.

4. Email Marketing Overhaul

Built automated email flows using Klaviyo, tailored to user behaviour for higher engagement.
Enabled personalised offers and abandoned cart recovery emails, driving increased sales.

5. Data-Driven Results

Implemented data collection systems to optimize targeting and better understand customer preferences.
Created insights-driven reports, identifying trends that informed strategic decisions.

Outstanding Growth Across Metrics

Organic Keywords by Intent – Increased rankings across commercial (yellow) and transactional (red) keywords, showcasing strong alignment with user intent for terms including “female football shirts” and “kids football kits“
Organic Traffic: – Achieved a +763 traffic increase, with total traffic reaching 4.3k users per month.
Domain Authority: – Improved backlink profile with 229 high-quality backlinks, enhancing domain authority.
PPC Performance: – Delivered 900% ROAS, turning paid ad investments into exponential returns.
Social Media Impact: – Achieved significant engagement and follower growth across multiple platforms, amplifying brand reach.
Email Marketing Success: – Increased email open rates and conversions with highly personalized campaigns, enhancing customer retention.

It’s a strong start, but we’re not finished yet!!!!

In just four months, Mystery Jersey King’s digital performance has skyrocketed. With strategic SEO, precision-targeted PPC, and data-driven email marketing, they’re positioned for sustained growth and dominance in the mystery football shirt market.

Looking to transform your digital strategy?

From the client

“Partnering with Outrank has been a game-changer for us. From technical SEO to email marketing, every aspect of our strategy has improved. The results speak for themselves, and we’re excited to continue growing together.”

Want better results?

Our Game Plan: SEO, PPC, and Email Marketing Excellence

The Challenge